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Festival Centre Opens Over 30 New Outlets during the Past 4 Months

The Destination for Dining, Shopping, Family Entertainment &Activities
Dubai, April 28, 2011 - Festival Centre at Dubai Festival City continues to break the mould by opening over 30 new outlets during the past 4 months. The award winning retail resort has added 71,977 sq. ft. of lettable floor space with a strategy focusing on securing great brands into a single destination be it dining, shopping & services or entertainment.

Philip Evans, Director of Leasing at Al Futtaim Group Real Estate (AFGRE) said: " Festival Centre delivers a quality mix of retail offerings that continues to expand our target audience. By bringing more convenience and entertainment to one destination, we enhance the experience for our shoppers and in particularly the young families that form over 50% of our total footfall. We are continually evaluating our retail strategy to ensure that our visitors engage at Festival Centre and to encourage both repeat and longer visits."

"Amidst strong competition, Festival Centre has recorded good footfall this year. This is attributed to our diverse shops and strategic location accessible from all parts of Dubai with vital bridges and highways connecting the emirates and resulting in attracting visitors with multi-cultural backgrounds from all sides of town", said Bernice Boshoff, General Manager Festival Centre Dubai Festival City ( DFC ).

Marina Restaurant Pavilion has added more restaurants to complement the current mix with premium fine dining and bistros from around the world including many firsts in the UAE - Brooklyn Diner serving the best of New York style burgers; Chocopologie, with its widely recognized and award winning handmade chocolates and truffles from Norwalk; Jamie's Italian presenting authentic Italian meals and snacks from UK; Le Relais de l'Entrecôte a unique French concept of steaks with a secret sauce; ChiZen serving Cantonese style cuisine, Dim Sum and Peking Duck specialties; Fish & Co. excellent seafood in a pan from Singapore; Glittery Jimmies with buttercream twirled cupcakes and Esfahan a taste of Persia. Festival Centre further new offerings comprise Dunkin' Donuts, with a huge variety and choice located opposite HyperPanda; Nordsee, a German nutritious seafood chain located in the Food Court.

Festival Centre has enriched the women's range with the debut of Ghawani, a local retailer and Al Yashmac both for Abayas, Sheilas & Jalabiyas; Part Two a stylish ladies wear collection that is inspired from modern and style-conscious Parisiennes; Vincci, is a high fashion ladies' footwear, bags and accessories store; Elite Model's Fashion, showcasing chic and sophisticated handbags; The Fashion Net for trendy womenswear, accessories and bags and Manuella, the L'oreal Professional hairdressing and beauty salon. Men's fashion has welcomed the addition of Rodeo Drive, a boutique inspired by the famous street in Beverly Hills and synonymous with high fashion, luxury and glamour; BOGGI Milano with formal and elegant Italian menswear and Celio, a renowned French menswear brand. Lottusse provides men and women with leather, luggage & footwear; Fruits & Passion body products with fruit-base fragrances; The Face Shop, naturally inspired beauty and health cosmetics.

A destination for all the family needs and lifestyle, Festival Centre also welcomes Thomsun Pure Music a global brand with musical instruments and its soon to be opened additional area to educate music lovers of all ages; Chen One, focused on home furniture, accessories and bed linen; Royal Little Homes, classical, modern and contemporary furniture; Orbit/Showtime presenting various TV channel packages, Eros Digital Home a leading electronics and home appliance store; SkinJam, a unique concept of personalizing electronic gadgets; Minutes a diverse service for repairing mobiles, watches & shoes and Paperchase, the UK's undisputed leader in innovative, design-led stationery, cards and gift-wrap.

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About Festival Centre
Festival Centre is home to Dubai's premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, Amr Diab, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.

Festival Centre is a landmark 2m sq. ft. urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre , offers over 400 world class retailers, 95 restaurants, cafés and bistros, a 12-screens Grand Festival Cinemas complex and a parking for more than 10,000 cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.

The award winning Festival Centre has recently added the Five Star award "Best Retail Development" at the Arabian Property Awards 2010, and two other prestigious Retail City awards - "Mall of the Year" and "Best Retail Destination of the Year".

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 kilometres along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City , Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre , Dubai Festival City .

For more information, please contact:

Suzan Kazzi
Public Relations Manager / GMASCO
Tel: +971 4 228 2101
Mob: +971 56 68 61 8876
Email: suzan.kazzi@gmasco.com
www.gmasco.com

Diala Ballout
Public Relations Manager of AFGRE LLC
Tel: +971 4 425 4935
Mob: +971 50 280 0649

Email: diala.ballout@afgre.com
www.dubaifestivalcity.com | www.festivalcitycairo.com

© Press Release 2011