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Marketing to Women 2011 Backed by Gulf Marketing Review

Regional speakers to offer valuable insights on marketing strategies for women
Dubai, UAE 27 April, 2011: Gulf Marketing Review, the leading resource for marketing in the region and a Mediaquest Corp. publication, will be hosting the GMR Marketing to Women Conference 2011 for the fifth consecutive year at The Address Hotel, Downtown Dubai, on May 31, 2011. The conference will deconstruct conventional marketing wisdom to help unearth fresh insights, new attitudes and behaviour as part of a deeper drill into what women really need from brands.

The one-day conference will highlight emerging global trends by providing the latest tools and techniques to help marketers connect more deeply with one of the region's most influential consumer bases: women.

Promising exclusive research and packed with insights, thought-leadership and case studies, the conference aims to help regional and global brands communicate more effectively and create deeper, longer lasting relationships with the region's female consumers.

Commenting on the 5th GMR Marketing to Women conference, co-CEO of Mediaquest Corp, Mr. Alexandre Hawari, said: "We are embarking on an exciting year for 2011 in terms of consumer trends and behaviour, and we are delighted to host this year's conference for women for the fifth year in a row. This year's conference promises to deliver unique insights with a different flavor through thorough research on what women really want in the region. The line-up of speakers we have this year, as always, will deliver intelligent and knowledgeable solutions, while offering creative ideas to help companies engage with their female consumers."

This year's conference will primarily focus on identifying female consumer trends and spending behaviour in the Middle East. The findings will assist companies and industries alike in targeting and positioning their brands focally and precisely by understanding female consumers' relationship with their choice of brands.

Last year's conference revealed astounding facts about women's wealth worldwide and identified that, in the Middle East alone, women will control $383 billion of the region's wealth by next year. This places major implications on businesses and companies to target and generate this wealth into their businesses.

Distinguishing this year's conference from previous years is the presentation of a detailed study which will showcase and highlight women's attitudes, behaviours and their engagement with brands on a day-to-day basis. The study promises to give a unique insight and perspective into what women from all ages and socio economic backgrounds really want and need from a brand.

These results will be of benefit to senior managers, directors, business development managers, commercial and advertising managers, presidents, and CEOs for decision-making purposes when it comes to brand positioning and strengthening the consumer-brand relationship.

To Book your place, please visit http://www.gmr-online.com/m2w.php

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About GMR:
Gulf Marketing Review (GMR) is the authoritative read and reliable information source for those doing business in the Arabian Gulf. Spanning news, analysis and robust research on a broad range of market sectors and issues, GMR not only meets but often anticipates the marketing industry's requirements from business intelligence, trends and comments. Senior managers, decision-makers and marketing professionals read GMR to broaden their understanding of, and deepen their connection to, Gulf-based businesses - regional or global - and their consumers. With a more than a decade of experience in providing business-critical information in print and online and, through its established series of conferences and seminars, GMR is now a prominent and respected Gulf brand in its own right. Through its incisive, compelling editorial GMR offers a strong platform and conducive environment through which to reach a key audience of High Net Value businesses and decision makers.

In addition to the monthly magazine, the GMR brand has grown to include a news-led website, conferences, specialist supplements, and annual marketing effectiveness awards.

Mediaquest Corp.:
Founded in 1997 in UAE, Mediaquest Corp. now publishes in three languages with operations on three continents in Algiers, Beirut, Dubai, Jeddah, Paris, Riyadh, Abu Dhabi and Tunis.

With over 150 employees and 20 consumer and trade titles covering business, marketing, communications, women's interests, lifestyle and entertainment, Mediaquest Corp. is poised to become one of the leading media companies in the Middle East and North Africa.

Recognizing our media, franchise owners, clients and colleagues as our principal assets, Mediaquest Corp. is committed to setting the industry standard in customer service.

Celebrated titles include Arabies, Trends, Saneou Al Hadath, GMR, Communicate, Haya MBC and Raceweek, Kippreport.com.

Mediaquest Corp. recently acquired several long-standing print and on-line media titles from The Media Factory including Autocar Middle East Magazine, F1 Racing Middle East Magazine, Policy, The Brief, and FourFourTwo.

For further information, please contact:
Maya Kerbage
Marketing Manager
Mediaquest Corp.
Tel: +971 4 375 7527
Fax: +971 4 390 8737
Email: m.kerbage@mediaquestcorp.com
Or visit www.mediaquestcorp.com

For bookings and sponsorships:
Maysa Hatahet
Mediaquest Corp.
Business Development Manager
Tel: +971 4 364 4642
Fax: +971 4 390 8737
Email : m.hatahet@mediaquestcorp.com
Or visit: http://www.gmr-online.com/m2w.php

© Press Release 2011