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Apr 12 2011

Banyan Tree announces Zee Bassila as Regional Director, Marketing - Middle East

Banyan Tree announces Zee Bassila as Regional Director, Marketing - Middle East
United Arab Emirates, Dubai - 12th April 2011 - Banyan Tree Holdings Limited ("Banyan Tree" or "Group"), a leading manager and developer of premium resorts, hotels, spas and galleries, announces the appointment of Mr. Zee Bassila as the Regional Director, Marketing - Middle East, effective 15 March 2011.

Mr Bassila joined the Group in 2009 and will move from his current position as Director, Pre-Opening Operations based at the Corporate Headquarters in Singapore, to Dubai in the United Arab Emirates. In this new role, Mr. Bassila will report to Audrey Chung, the Assistant Vice President, Global Marketing Network, Banyan Hotels & Resorts.

"The main focus for Zee is to support the sales and marketing efforts of Banyan Tree Al Wadi in addition to growing demand from the Middle East region for our other properties in the Group. The Middle East office will cover the affluent cities of the Gulf and the Levant countries", said Arthur Kiong, Managing Director, Hotel Operations Asia Pacific and Senior Vice President, Group Marketing Services. With close to 30 resorts and hotels, Banyan Tree is currently on an aggressive expansion phase, and expects to almost double its number of properties by 2013. This year, the Group will be opening Banyan Tree Macau on May 15, followed by Angsana Hangzhou, Banyan Tree Riverside in China and Angsana Mauritius.

A Canadian national, Mr. Bassila has more than 15 years sales & marketing experience in the hotel industry under his belt. He began his career with the Ritz-Carlton in Quebec before moving to the Middle East, accumulating 12 years of experience with the InterContinental Hotels Group. He also spent some time with as Director, Sales & Marketing in Bahrain, Beirut, Dubai and Kiev.

-Ends-

About Banyan Tree Holdings Limited
Banyan Tree Holdings Limited ("Banyan Tree" or the "Group") is a leading manager and developer of premium resorts, hotels and spas in the Asia Pacific, with close to 30 resorts and hotels, 65 spas, over 80 galleries and 3 golf courses. The Group manages and/or has ownership interests in niche resorts and hotels.

This is centred around two award-winning brands: Banyan Tree and Angsana. Banyan Tree also operates the leading integrated resort in Thailand - Laguna Phuket, through the Group's subsidiary, Laguna Resorts & Hotels Public Company Limited.

© Press Release 2011


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