Mar 08 2011
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Famous British car brand launches in the UAE
AW Rostamani Trading will represent MG, the flagship brand of leading Chinese automotive group, Shanghai Automotive Industry Corporation (SAIC) in the UAE
AWR Trading partners with MG, the automotive brand originating in the UK in 1924
Two stylish European products from launch - MG 550 and MG 750
European style, luxury and feature content at competitive pricing
SAIC is the leading automotive manufacturer in China
Dedicated MG showroom on Airport Road, Deira, Dubai
Three further models will launch in 2011 making 5 car MG line up
Dubai, United Arab Emirates, 8 March 2011 - AW Rostamani Trading, part of the AW Rostamani Group , today launches the famous MG (Morris Garages) British automotive brand into the UAE as its exclusive distributor. MG is the flagship brand owned and operated by Shanghai Automotive Industry Corporation (SAIC), the number one automotive manufacturer by sales in China.
MG is one of the most famous car brands and has been a pioneer in the British automotive industry since 1924. MG became widely known for its two-seater open sports cars, along with its saloons and coupes, signified by excellent engineering and always delivered with a sporty style. MG has previously been recognized over the years through numerous accolades including "the sports car with the largest sales volume in the world" and "the manufacturer of the best quality sports car" and, as the models evolved over the years the brand has become synonymous with 'British sports style', creating several iconic models such as the MG TC, TF, MGA, MGB and more recently, the MG TF two-seater roadster.
Michel Ayat, CEO of AW Rostamani Automotive, commented, "Our strategy to partner with SAIC and the MG brand reflects the steady shift of automotive manufacturing excellence to China and is very much a signifier of the future. We are excited about partnering with China's leading automotive group to introduce this icon of the British automotive industry to the UAE. Our recipe for success is based around European MG product quality and engineering, the power and scale of SAIC's manufacturing capability and our local expertise in providing the best in sales and after sales service for these products."
MG launches into the UAE market with two new four door sedans sporting the famous octagonal badge - the MG 550 and the flagship MG 750. The MG 550 is a sportily styled car with a clean, sophisticated European-look interior and a healthy 158hp from a 1.8-litre light pressure turbo 4-cylinder engine powering the front wheels via a 5-speed 'tiptronic' auto transmission with paddle shifters as standard. The MG 750 is a more familiar shape to car enthusiasts being based on the core technologies of the existing Rover 75 although with many technical and cosmetic updates from SAIC. A smooth 183hp 2.5-litre V6 engine drives the front wheels through a multi-mode 5-speed automatic transmission.
The history of SAIC spans nearly 50 years as China's leading automotive group with a portfolio of prestigious brands and with total sales over 3 million units in 2010. The company obtained MG in 2007 and is continuing to develop new technologies and MG models as the flagship brand for the group. This new partnership with AWR will see these innovations introduced to the UAE market with a series of three further new MG product launches planned in 2011.
AW Rostamani Group
and AW Rostamani Trading Co.
The AW Rostamani Group is one of the leading family-owned businesses in the UAE. The firm has a diverse portfolio of companies across a range of industries including automotive, trading, lifestyle products, logistics, building interiors, lighting, information technology and real estate.
With over 2,500 employees and net assets in excess of AED2.5billion, AW Rostamani Group is one of the most successful businesses to come out of the UAE. The company maintains 100% UAE national ownership.
AW Rostamani Trading Co. LLC is a dedicated division of the AW Rostamani Group focusing on automotive-related products and services. It was established in 2008 to enhance after sales service and develop new business in the UAE and the region. In the AWR Group of companies it sits alongside Arabian Automobiles Company which retails the Nissan, Infiniti and Renault product ranges.
© Press Release 2011
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