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cashU and ADMC Sport forge alliance to offer a convenient and secure online payment option for Barclays Premier League fans

cashU users can watch all BPL matches on admcsport.com using high quality Internet streaming
United Arab Emirates - 28 February 2011: cashU, the leading Internet payment gateway in the Middle East and North Africa, and Abu Dhabi Media Company ( ADMC ), the owner of ADMC Sport online portal, are combining their expertise and technology under a unique tie-up, naming cashU the official online payment service for ADMC Sport customers.

ADMC Sport is a multi-media sports portal, focused on bringing the best sports coverage and content, and a new digital experience to audiences across the Middle East and North Africa. The portal offers live and exclusive coverage of all 380 matches of Barclays Premier League, with studio and pitch side reports from the stadiums, and with Arabic and English commentary.

The alliance between cashU and ADMC Sport will offer cashU customers the opportunity to subscribe to the Player+ service which offers high quality online streaming of Barclays Premier League matches through several subscription plans: seasonal, monthly, weekly and daily subscriptions.

Mr. Martin Waldenstrom, CEO of cashU, said: "In line with our commitment to offer cashU services across the most popular websites, we are happy to announce our partnership with ADMC Sport and offer our users the opportunity to watch the Barclays Premier League matches via one of the pioneering digital sports entertainment platforms in the region. Our alliance will offer a convenient and secure payment option that Barclays Premier League fans can easily use to enjoy an outstanding and exclusive coverage of the world's best football competition."

ADMC 's efforts to bring online payment solutions into its platforms are expected to be well received by consumers. "This is a stepping stone in the roll-out of our digital content distribution strategy, and further evidence that we are moving forward at `Internet speed' in delivering and implementing our e-commerce solution", said Ricky Ghai, Executive Director of Digital Media at ADMC . "We are offering an online payment solution that is easy, convenient and reliable. Our customers will recognize the immediate benefits of a world-class infrastructure that is flexible and most importantly secure, and we believe they will embrace the cashU payment option."

The e-commerce market is evolving across the Middle East and part of this evolution is driven by consumers' desire for new user experiences and the need for secure business-to-consumer functionality.

In celebration of this partnership, both cashU and ADMC will start distributing free 24 hour subscriptions to admcsport.com through a number of promotional campaigns, including a prediction competition for BPL's most fierce matches.

For more information or to access the tutorial on how to use cashU to purchase ADMC Sport subscription, please visit: www.cashU.com

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About CashU
www.cashU.com
Part of Jabbar Internet Group , cashU which was launched in July,2002 as the region first prepaid online payment gateway that allows a user to sign up for a free account that can be funded using a variety of top-up options. Funds added to the cashU account can then be used in more than 4,500 merchant websites specialized in offering the services of online gaming & MMORPG's, online shopping, VoIP & communications, dating & matrimony, IT services, FX trading and much more.

cashU provides merchants with a solution where they can sell their goods and services on the Net, including virtual products (like online game items) or services (such as SMS or ring tones) that require micro payments. Merchants pay no setup or installation fees - and integrating cashU is quick and simple.

cashU is now available in more than 35 countries around the world and the cashU network connects hundreds of thousands of cashU account holders, online and offline resellers as well as online businesses and merchants in a way that was not possible before due to the low penetration of credit cards in the region.

About Abu Dhabi Media Company
Abu Dhabi Media Company ( ADMC ) is a leading media organization in the Middle East, with businesses in free and pay television, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production, and printing. The company manages over 20 market-leading brands such as the TV channels Abu Dhabi Al Oula, and Abu Dhabi Riyadiya/AD Sports, Emarat FM, and Star FM radio stations, Al Ittihad and The National newspapers, Majid and Zahrat Al Khaleej magazines, the websites, anazahra.com and admcsport.com, Karkadann Games, Imagenation Abu Dhabi, LIVE, and United Printing Press. ADMC partners with Universal Music Group and Sony Music Entertainment on VEVO, the online music video platform and with National Geographic on National Geographic Abu Dhabi, the Arabic language television channel, and National Geographic Al Arabiya magazine. ADMC is headquartered in Abu Dhabi, with offices in Beirut, Cairo, Dubai and Jeddah. www.admedia.ae

About ADMC Sport
ADMC Sport (www.admcsport.com)
The best of sports online: comprehensive sports coverage topped with unique VOD content. The site is the official home of the Barclays Premier League for three seasons, from August 2010. It also covers F1 and premium sports events in basketball and tennis.

For more information please contact:
Julia Purcaru Abu Dhabi Media Company julia.purcaru@admedia.ae +971 50 6505618

© Press Release 2011