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Yahoo! Maktoob Research reveals Arab reading habits to mark World Book Day

Young people read the least; historical literature is the most popular genre across the Arab world
Dubai, UAE, March 2, 2011: A quarter of people in the Arab world hardly ever or never read books for personal enjoyment, a survey by Yahoo! Maktoob Research has found. People in Jordan, Lebanon and Algeria read the least, with more than 30 percent of respondents in these countries stating that they hardly ever or never read, according to the survey, done to coincide with World Book Day on March 3.

Youth read the least with almost 30 percent of those under 25 years old hardly ever or never reading. The survey found 19 percent of people read regularly, with those in Bahrain, Egypt and Morocco the biggest booklovers (24 percent), followed by those in Iraq and the United Arab Emirates (22 percent). Those aged 46-50 are the most frequent readers (27 percent), followed by those aged 36-45 (25 percent). Historical fiction is the most popular genre of literature in the Arab world with 14 percent of the overall vote, followed by political with 12 percent. However, romance is the clear favourite among women with 21 percent of the vote.

From country to country certain genres stand out as being more popular than others. In Bahrain and Qatar crime/detective books are particularly popular, while in Algeria and Egypt action/adventure is a big draw. In Saudi Arabia romance is the most popular genre of all.

There are also clear differences in reading preferences between different age groups, with those aged 15-17 opting for thriller/suspense and crime/detective books and those aged 46-50 overwhelmingly favouring historical fiction.

The survey polled 3,503 people in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, the United Arab Emirates and Yemen.

Below are the top 10 genres ranked in order of popularity:

1. Historical fiction (14%)
2. Political (12%)
3. Romance (9%)
4. Poetry (7%)
5. Crime/detective (6%)
7. Action/adventure (6%)
8. Thriller/suspense (5%)
8. Science fiction (5%)
10. Autobiography (4%)
10. Mystery (4%)

Naguib Mahfouz favored amongst Arab readers

Amongst those who do read, Nobel Prize winner Naguib Mahfouz emerged as the most popular writer in the Arab world. The Egyptian novelist, scriptwriter and playwright came out as the clear favourite among readers in the region. Mahfouz, who passed away in 2006 at the age of 94, published more than 50 novels, over 350 short stories, dozens of movie scripts, and five plays over a 70-year career. Two of his most famous novels are "Tharthara Fawq al-Nīl" (Chatter on the Nile) and "Awlaadu Haaratena" (Children of our Alley). Mahfouz, who won the Nobel Prize for Literature in 1988, garnered 28 percent of the vote in the survey, while another Egyptian writer, Mohamed Hassanein Heikal, came in second place and Algerian female writer Ahlam Mosteghanemi was third.

Below are the top 10 writers ranked in order of popularity:

1. Naguib Mahfouz (Egyptian)
2. Mohamed Hassanein Heikal (Egyptian)
3. Ahlam Mosteghanemi (Algerian)
4. Tayeb Salih (Sudanese)
5. Edward Said (Palestinian-American)
6. Alaa El Aswany (Egyptian)
7. Nawal Sa'adawi (Egyptian)
8. Abdul Rahman Munif (Saudi Arabia)
9. Youssef Zidan (Egyptian)
10. Amin Maalouf (Lebanese)

A host of related opinion polls and surveys can be found through the Yahoo! Maktoob Research community Arab Eye (www.arab-eye.com), accessible online through the new Yahoo! Maktoob homepage for the Middle East (maktoob.yahoo.com) presented in both English and Arabic.

-Ends-

About Yahoo! Maktoob Research
Launched in September 2006, Yahoo! Maktoob Research combines the region's largest online consumer panel in the Middle East and North Africa with the latest in international online research standards, to provide marketing professionals with better insights on consumer opinions, needs and expectations. Yahoo! Maktoob Research guarantees delivery of high-quality, super-fast quantitative research projects at highly competitive rates. Yahoo! Maktoob Research can target its panel members by demographics, such as age, gender and occupation among others, which makes it possible to target specific areas, a survey targeted at students for example. Key behavioral patterns are available too. Yahoo! Maktoob Research not only provides full project support to its clients via survey programming, translations and sampling, but also a complete research package, including consultancy. For more information, log on to: www.maktoob-research.com.

About Yahoo! Middle East
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

For more information, please contact:
Carine Sader
Ogilvy Public Relations
E: carine.sader@ogilvy.com
T: +971 4 3050259

Tala Toukan
Yahoo! Maktoob
E: ttoukan@yahoo-inc.com
T: +971 4 4456283

© Press Release 2011