Mar 01 2011 |
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Yahoo! Maktoob Pioneers New Technologies in Digital Advertising for the Middle East
Latest lineup of measurement and creative tools sets new standards for digital brand communication
" Yahoo! has built its strategy around three main concepts, offering advertisers a unique combination of science, art and scale to reach consumers. Through the Yahoo! Maktoob homepage, which today attracts millions of users from across the Middle East and North Africa, we are able to offer new opportunities for brands by creating true digital experiences that connect users to what matters most to them, utilizing innovative tools that have never been available to them before," said Ahmed Nassef, Vice President & Managing Director of Yahoo! Middle East.
Ushering in a new technology to the region, Yahoo! Maktoob demonstrated capabilities that can get the right ads in front of the right customers at just the right time. It also unveiled a series of developments in its advertising and market research services, from ROI tracking to syndicated country surveys and reports, demonstrating the importance and benefits of campaign measurement which online advertising can provide.
Multimedia formats available on Yahoo! Maktoob properties have also been enhanced to deliver rich consumer experiences on the digital canvas. The company is already a regional leader in the field of display advertising, with detailed screening, video and banner placements now available that emphasize audience interaction through more diverse placement options.
"Today's advertisers have budgets that are under much closer scrutiny; they need to ensure their campaigns are hitting exactly the right audiences every time, especially as online consumers are ever-more discerning about the relevance of the advertising content presented to them," added Nassef.
-Ends-
About
Yahoo!
Middle East
Yahoo!
(NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And
Yahoo!
's unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
For more information, please contact:
Carine Sader
Ogilvy Public Relations
E: carine.sader@ogilvy.com
T: +971 4 3050259
Tala Toukan
Yahoo!
Maktoob
E: ttoukan@yahoo-inc.com
T: +971 4 4456283
© Press Release 2011
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