Feb 24 2011 |
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US$30 billion franchising industry continues to grow in Middle East
Industry experts predict 30% annual growth in franchise sector as new brands enter region
With approximately 70% of retail businesses in the Middle East operating as franchises, the franchising sector has boomed across the Middle East in the past 30 years. According to IEC, the Gulf countries lead the way, with American and European brands proving most popular.
The phenomenal growth of the region's franchising sector is mirrored by the rapid expansion of the Franchising Middle East (FME) exhibition, taking place in Dubai in March.
"This year's FME promises to be our largest show to date. FME will boast a variety of first time exhibitors as well as repeat exhibitors, all of whom are taking increased floor space. This shows us that companies are confident of securing deals and expanding their brands' reach across the Middle East," said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), the organiser of FME.
Subway restaurants chain in the Middle East has recently undergone a period of rapid expansion, and now operates 100 outlets in the UAE, 44 in Kuwait and 43 in Saudi Arabia, following the addition of three outlets in the UAE and Kuwait and two in Saudi Arabia at the end of 2010.
Emarat is also expanding its franchise outlets. The petroleum giant opened its fourth Freshplus outlet in the UAE at Entrepreneur Business Village earlier this year.
Emarat also owns other trade names such as Bakeria, which specialises in light snacks, sandwiches, fresh bread and pastries; and Café Arabicca, providing a wide selection of fresh and rich coffees.
Emirates National Oil Company ( Enoc ) launched the first 'green service station' in the Middle East earlier this year, at the Emirates Hills neighbourhood in Dubai.
Among the innovative green initiatives at the station are advanced technological devices to contain petrol fumes, solar-powered lighting, a 'waterless' car-washing system, new waste segregation systems, and design upgrades to reduce noise pollution.
The eighth edition of FME will take place on March 14-16, 2011 at the Sheikh Saeed Hall 1 at Dubai World Trade Centre. Exhibitors already confirmed for FME include Emarat , ENOC , Subway and Wyann International. International representation will include companies from Greece, India, Italy, Malaysia, The Netherlands and the US.
Franchise consultancies will also be on hand to offer advice to local entrepreneurs looking to take their brands global. FranCorp, FranExcel and MEFranchising will all be hosting pavilions at the event.
FME is the largest international franchise exhibition in the Middle East and is supported by the IFA (International Franchise Association). The exhibition facilitates direct communication between entrepreneurs and potential franchise buyers from the region and beyond. For more information visit www.franchisingme.com
-Ends-
About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 16 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Chemical Process Plant and Machinery (CPPM), Sign and Graphics Imaging (SGI), Franchising Middle East (FME) and the Dubai, Entertainment, Amusement and Leisure (DEAL).
A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.
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© Press Release 2011
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