Feb 23 2011 |
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Kia cars win design awards
DOHA: Kia Motors has emerged as a multiple winner following the announcement of several influential annual design awards on three continents.Most notably, Kia 's two latest all-new models the Sportage CUV (pictured) and Optima sedan - were honored with the German-based iF product design awards for 2011 in the "Transportation Design" category. Since its launch in 1953, the annual iF product design awards have been one of the world's most important and largest competitions for excellence in design.
In addition to the cars' design quality, the jury also recognises a number of other criteria, including workmanship, level of innovativeness, eco-friendliness, ergonomics and safety.
Meanwhile in the USA, the all-new Sportage and Optima won the world's oldest and most coveted Good Design Award for 2010 in the transportation category, which is conferred annually by the Chicago Athenaeum: Museum of Architecture and Design together with the European Centre for Architecture Art Design and Urban Studies.
In Kia 's home market of Korea, Sportage (known as 'K5') were recognised by the Good Design Award 2010 (no relation to the above Good Design Award for 2010 in the USA). Introduced in 1985, the Good Design system is overseen by the Ministry of Knowledge Economy (MKE) and Korea Institute of Design Promotion (KIDP), and products recognized under the system are given the Good Design mark.
© The Peninsula 2011
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