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UAE Logos enters Guinness World Records for Most Brands on a Billboard

Dubai - January 23, 2011 - As a follow up to their amazing achievement of accumulating the highest number of brands on a billboard with 1233 logos, Discovery Exhibition Organizers (DEO) has been awarded by Guinness World Records (GWR) for their commendable feat. Following a thorough adjudication process, DEO received the official certificate from GWR in the midst of a public ceremony at Dubai Festival City .

Adam Wide, Creative Director, Guinness World Records presented the certificate to DEO after conducting the adjudication process personally.

DEO, through this world record setting feat also managed to gather support for two noble charities while commemorating the organizations that contributed to the initiative.

"When we commenced UAE Logos, a Guinness World Record was definitely one of our wishes, but today's real achievement marks the success of the 1233 brands and the DEO team, who according to Guinness World Records have truly achieved something that nobody else has. I thank all our partners for their support and am honored to welcome Mr. Adam Wide from Guinness World Records for taking the time to come all the way to Dubai to present us with one of the world's most prestigious symbols of achievement," said Salem Al Khayal, Chairman, Discovery Exhibition Organizers.

""Guinness World Records has a long and proud association with Dubai and the United Arab Emirates, and is always delighted to honour and acknowledge yet another world first - or world superlative. What makes DEO's record attempt so particularly meaningful is that 1,233 companies have co-operated on a project on a massive scale to give something back to the community. This is both inspiring and heart-warming and reflects yet another example of man's universal quest to make the world a better place," said Adam Wide, Global Creative Director, Guinness World Records.

UAE Logos is a Discovery Exhibition Organizers' initiative and UAE Logos 2010 was held in partnership with The Ministry of Social Affairs - Dubai Center for Rehabilitation of Children with Special Needs, Dubai Autism Center and Government of Dubai. The event was also supported by RAK Ceramic, Emirates Post and Fujairah Free Zone. Dubai Festival City was the official venue partner of UAE Logos 2010.

-Ends-

About DEO
Established in 2009 Discovery Exhibition Organizers (DEO) is a team of spirited individuals dedicated to the business of high profile industry events. Under the wise leadership of Mr. Salem Al Khayyal, the company works with the vision of harnessing quality human capital to deliver world class event products and services. The company has several high profile events to its credits including:

AutomodEx - the international high-performance tuning exhibition held at the Dubai Autodrome. And UAE Logos the annual business networking and charity event held at Dubai Festival City

About Guinness World Records
Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

For further details contact:
Naveed Pirzada
naveed@deodubai.ae
+971-50-2756211

© Press Release 2011