Jan 23 2011 |
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GE Healthcare to mark Middle East launch of advanced diagnostic technologies at Arab Health 2011
An array of diagnostic and hospital efficiency solutions to be highlighted at premier healthcare exhibition
GE 's showcase underscores its healthymagination initiative to enhance access to quality healthcare at lower costs
GE Healthcare is the Platinum Sponsor of Arab Health, which will be held from January 24 to 27 at the Dubai International Convention Center, and will highlight the company's technological advancements, especially in the field of medical diagnostics, in addition to underscoring its commitment to public private partnerships in the region to enhance the standards of healthcare delivery. GE Healthcare's showcase at Arab Health builds on the company's healthymagination initiative to increase access, improve quality and efficiency and lower costs of healthcare.
Aziz Koleilat, General Manager at GE Healthcare for the Middle East region, said: "The two challenges faced by the healthcare sector of the Arab world are rising healthcare bills and increasing incidence of lifestyle diseases. Our healthymagination initiative is aligned to meet these challenges by emphasizing on an 'earlier model' of healthcare, where through early diagnosis the treatment can be made potentially more effective and cheaper. Enabling this is our array of diagnostic technologies, which are showcased at Arab Health. These will not only enhance operational efficiencies of healthcare centers but also enable physicians to detect diseases early, thus promoting better health."
GE 's comprehensive product portfolio has been developed over half a century by working closely with mammography customers, with the aim being to deliver high quality, innovative, efficient and patient-friendly breast imaging products. Advanced tools from GE Healthcare include rotational imaging on Innova™ interventional imaging systems and the Advantage Workstation (AW) VolumeShare™.
GE is demonstrating the newest low-dose technology in the company's CT portfolio - a model-based iterative reconstruction (MBIR) technology called Veo™. GE will also feature its recently launched ultrasound system, the LOGIQ™ E9, for radiology and vascular applications that fuses ultrasound images with images from other imaging modalities like CT and MR.
Designed for digital use based on customer input, GE 's new X-ray technology, FlashPad™, is another introduction at Arab Health. A flexible, wireless detector that features two handles that make it easier to position and maneuver, the FlashPad equipped with GE 's most advanced X-ray detector technology.
The innovative technologies, services and solutions are showcased at GE Healthcare's pavilion at Hall 4 G30.
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About GE Healthcare:
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.
Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE ). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries.
For more information about GE Healthcare, visit our website at www.gehealthcare.com. For our latest news, please visit http://newsroom.gehealthcare.com.
For more information, contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
+9714 334 4550
k.home@asdaa.com / n.william@asdaa.com
© Press Release 2011
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