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Dubai Festival City Announces New Department Store Concept - Al Fahim Avenue at Festival Centre

Scheduled to Open in Q4 of 2011, Al Fahim Avenue Caters to the Growing Needs of UAE & Regional Customers

Dubai, January 16, 2011 - Dubai Festival City and Al Fahim Avenue LLC, announce the launch of a new department store concept at Festival Centre , the award winning retail resort of Dubai Festival City . Scheduled to open in Quarter 4 of 2011, the store caters to the growing needs of UAE and regional customers and will be based on a membership program that comes with privileges and unparalleled service in an iconic setting.

Overlooking stunning views of Festival Marina, the Sheikh Zayed Road skyline and Canal Walk, Al Fahim Avenue will cover over 100,000 sq.ft. and house two levels of major international brands including several cafés and bistros that offer a distinguished dining experience and enhance the premium restaurants at the Marina Restaurant Pavilion and the numerous dining options within Dubai Festival City .

Furthermore, Al Fahim Avenue comprises a ladies beauty well being destination with aesthetic classes complete with demonstrations and first class services. Outlets will embrace men's grooming services as well as a Business Club with business centre and related facilities.

Philip Evans, Director of Commercial & Retail Leasing at Al Futtaim Group Real Estate ( AFGRE ) said: "We are delighted to welcome Al Fahim Avenue to our retail family which will add great support to the newly unveiled Marina Restaurant Pavilion. This new launch is a reflection of our winning achievements with our goal of continually bringing the best and innovative retail options to our discerning clientele".

A spokesman from Al Fahim Avenue LLC confirmed that the choice of Festival Centre to launch the new concept department store was carefully assessed and analysed, to become the platform for future regional expansion.

The New Department Store will provide the most discerning consumers the best in shopping experience through a privilege system that recognise their ever evolving shopping behaviour.

Al Fahim Avenue LLC will release future communiqué to the public to keep them updated with the progress of the project. As a standard fixture for showcasing excellence during Dubai's signature events, Festival Centre welcomes families and all visitors to celebrate the prizes and surprises of Dubai Shopping Festival.

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About Festival Centre
Festival Centre is home to Dubai's premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, Amr Diab, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.

Festival Centre is a landmark 2m sq ft urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre , offers over 400 world class retailers, 90 restaurants, cafés and bistros, a 12-screens Grand Festival Cinemas complex and a parking for more than 10,000 cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.

The award winning Festival Centre has recently added the Five Star award "Best Retail Development" at the Arabian Property Awards 2010, and two other prestigious Retail City awards - "Mall of the Year" and "Best Retail Destination of the Year".

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million sq m and stretches 3 kilometres along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometers internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City , Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre , Dubai Festival City .

For more information, please contact:
Diala Ballout
Public Relations Manager
Al-Futtaim Group Real Estate LLC
Tel:+971 4 213 6317
Mob: +971 50 280 0649
Email: diala.ballout@afgre.com
www.dubaifestivalcity.com
www.festivalcitycairo.com

© Press Release 2011