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Middle East Tourism Bolsters British Airways

Europe /North Atlantic ticket prices reduced by more than 20 percent
Dubai, UAE. 9^th January, 2011: UK flag carrier, British Airways has launched a New Years sale, with prices slashed by over 20 percent in the airlines World Traveller (economy) and World Traveller Plus (premium economy) cabins to celebrate increased regional demand.

With the sale ending on January 25^th, Middle East passengers can take advantage of reduced fares to popular destinations in Europe and the USA. Fares are available for travel until September 30^th 2011 and the prices start from AED2,375 and include taxes, charges and service fees.

London and New York continue to be the most popular destinations from the region and passengers from the UAE can fly from Dubai to New York - via London Heathrow - for just AED 3,855.

Paolo De Renzis, British Airways' Area Commercial Manager, Middle East said: "Traffic from the region remained robust throughout 2010 and we remain committed to offering our customers competitive fares and value for money. With these special offers, British Airways is making some of the most famous cities in the world more accessible.

"We have also seen a lot of inbound tourists from America and Europe transit through London before heading to the UAE for holiday breaks. It remains one of our most popular destinations globally.

"Abu Dhabi's emergence as a world-class tourism and business hub is making a significant contribution to the ever-increasing load factors to the capital, while in Dubai we've added an additional daily service for the duration of our winter schedule illustrating the emirate's importance to the airline."

A full list of destinations and fares are available online at ba.com where customers can book, pay and even check-in online for their flights.

-Ends-

• Tickets are non-refundable
• Changes are possible within the selling period for a cost of AED 300
• Outbound travel must commence by 30^th September 2010
• Min stay: 3 days, return valid for up to 12 months
• Full terms and conditions available on ba.com

About British Airways:
British Airways has a worldwide route network that covers more than 150 destinations in 75 countries. In August 2009, British Airways celebrated its 90th anniversary.

British Airways is one of the world's largest international airlines carrying approximately 36 million passengers around the world every year.

British Airways currently operates 21 flights per week from London Heathrow to Dubai International as well as a daily service to Abu Dhabi.

British Airways operates from Terminal 3 and Terminal 5 at London Heathrow. The state-of-the-art Terminal 5 is exclusive to the airline's customers and is capable of handling 30 million customers a year.

British Airways was the first commercial airline to introduce a fully flat bed in First class in 1996. The airline then went on to pioneer fully flat beds in business class (Club World) in 2000.

For more information or queries, please call:
Lauren Cooper
Senior Account Executive
Fleishman-Hillard
Mobile: +971 56 734 3418
Email: lauren.cooper@fleishman.com

© Press Release 2011