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Dubai to Host Global Water and Beverage Technology Congress GWBT Dubai 2011

Dubai - United Arab Emirates, December 15^th 2010: Index Conferences and Exhibitions Organisation Est. - member of Index Holding, announced at a press conference today that it will organise the first Global Water and Beverage Technology Congress (GWBT Dubai 2011) with the support of the International Society of Beverage Technologists (ISBT), the American Beverage Association, and several other European and Asian Associations and Alliances. The first GWBT will be held in conjunction with the fourth edition of the Dubai Drink Technology Expo, which will take place from November 29^th until December 1^st 2011.

The announcement was released at a press conference held during the last day of the DDTE 2010, which had registered more than 10,000 trade visitors and participants. The Press conference was presided by Helal Saeed Almarri, CEO of the Dubai World Trade Centre (DWTC), Mr. Abdul Salam Al Madani, the Executive Chairman of DDTE and the Arab Asian Beverage Alliance, and President of INDEX Holding, Dr. Ahmed Al Banna, Secretary General of the Arab Asian Beverage Alliance and Mr. Larry Hobbs, Executive Director of The International Society of Beverage Technologists (ISBT).

The committee announced that it is the first time for the congress to be held in the MENA and South Asian regions under the support of the Arab- Asian Beverage Alliance, and the Ministry of Economy, Economic Dep. - Dubai, Ministry of Environment and Water, and the Dubai Convention Bureau.

Mr. Larry Hobbs said "the agreement will add value to all members within AABA, ISBT, ABA and IFT in terms of Education, Business and commercial, Technology, and networking which in return will accredit the education program, continuing education programs, workshops, and seminars, and also add value to recruit members for the mentioned organisations. The GWBT will open new markets and open the gate for new investment opportunities within members of both parties do they can introduce themselves to the new markets".

The Board of Directors welcomed the initiative and presented their support to the Global Water and Beverage Congress GWBT 2011 which will be held in conjunction with the Dubai Drink Technology Expo 2011 in Dubai.

Dr. Ahmed Al Banna, Secretary General of the Arab Asian Beverage Alliance said "the Global Water and Beverage Technology Congress will be featuring workshops, association key meetings, education sessions, and B2B business Meeting to address challenges in the water and beverage technology businesses."

Dr. Al Banna also said "the program is designed for industry leaders, suppliers, decision makers, buyers, institutions, market analysts to achieve a comprehensive overview of the latest water and beverage trends and developments across all continents. We will also include an education session in the international beverage industry, where participants can obtain a certificate of attendance after the session and earn credit hours through a continuing education program"

Topics discussed at the GWBT will also tackle the environmental aspect through encouraging the recycle trends, the green initiatives, protecting the environment in addition to some marketing techniques focussing on how to build a brand in the market.

"The Dubai World Trade Centre is proud to have been chosen as the first venue in the Middle East and Asia to host the Global Water and Beverage Technology Congress 2011, and we look forward to working with our valued partner, INDEX, in welcoming global industry leaders and experts in the beverage technology sector to Dubai. DWTC is pleased to provide the ideal networking platform, complete with state-of-the-art infrastructure and end-to-end services to enhance the visitor experience for delegates to this prestigious event," said Helal Saeed Almarri, CEO of the Dubai World Trade Centre.

Mr. Abdul Salam Al Madani said: "we appreciate the effort made by Mr Larry Hobbs and Mr Gary Robson, the President, and the Board of Directors of ISBT to choose Dubai as the host of the GWBT, and today I can confirm that Dubai is an ideal location with its world-class infrastructures, from logistic, venue, Hotels, Free zones, open Market with over 100 Emirates Airlines Direct flights, and over 33 countries visas direct access providing the visas to all members who want to attend the conferences and exhibition."

"Index Conferences and Exhibitions - Member of Index Holding always plays the big role since 1990 to raise the national economy of the UAE by organising more than 22 international exhibitions & conferences which cover all sectors from medical to education, commercials, technologies, and entertainments etc. and today Index Conferences and Exhibitions Org. more than 20 years of experience as total management company sure will add value to this strategic partnership. And I am sure that GWBT Dubai 2011 will be the revolution in water and beverage congress in the world." Added AL Madani.

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© Press Release 2010