Nov 23 2010 |
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Sony Wins Top Honours for 3D TVs from CNET Asia's Annual Readers' Choice Awards and Europe's Leading Online Resource '3D Radar'
Sony's Line-up of BRAVIA 3D LCD TVs Recognised for Excellence
Osamu Miura, Managing Director, Sony Gulf , said: "Sony is committed to creating wide-spread adoption of the 3D technology. We have invested significantly in this category and are involved across the chain of operations in terms of producing good products and creating original 3D content to take 3D into the homes of viewers.
"Of course, we have a seamless 3D compatibility across our product categories, where our BRAVIA 3D LED TVs are vital to the viewers' experience in Sony's 3D-world proposition. It's only natural then that we are extremely proud of this achievement. The accolade reinforces Sony's status in the 3D arena and we will continue to make top-of-the-range products that will complement our undisputable technology leadership."
Sony's flagship 'signature' 3D BRAVIA KDL-60LX900 won the top spot on Europe's leading online resource - 3D Radar, for its 'amazingly slim and sporty minimalistic Monolithic design', and was commended for delivering 'solid 3D pictures that offer a captivating experience'. 3D Radar also applauded the model's 2D picture quality that was described as "a very natural looking, cinematic high-definition picture".
Sony's 3D glasses, available with all 3D televisions were also applauded by '3D Radar' for being 'unusually comfortable and light shielding', a key consideration when buying a 3D TV when light intruding from the side of the glasses can ruin the viewing experience.
In an endeavour to add even more value to the 3D BRAVIA range in the Middle East, Sony is now offering exceptional multimedia bundles including 3D-enabled Sony Home Theatre systems or 3D-enabled Blu-ray players and 3D movies or games.
The models are available at all Jumbo Electronics' outlets and across the stores of other major electronics retailers. .
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About make.believe
"make.believe" (make dot believe) is a Group-wide brand message that unites Sony's communications initiatives across electronics, games, movies, music, mobile phones and network services. "make.believe" symbolizes the spirit of Sony - the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf
FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony's presence in key markets in the region.
For further information, please visit www.sony-mea.com
© Press Release 2010
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