Nov 22 2010 |
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New Yahoo! Maktoob Homepage Empowers Users to Make the Web Their Own
Online users of the Arab world can now personalize their
Yahoo! Maktoob
experience with the best of the Web in Arabic and English
Rich Riley, SVP and Managing Director of Yahoo! EMEA, commented on the launch: "Internet usage in the Middle East has grown more than 1000 percent since the year 2000 and shows little sign of slowing. With the launch of our new Arabic and English homepage we aim to provide the millions of internet users in the Arab world with personally relevant content, making Yahoo! Maktoob the centre of their online lines by connecting them to the people and things that matter to them."
Since Yahoo! 's acquisition of Maktoob in November 2009, the company has maintained its commitment to strengthening and supporting locally relevant content on the internet, combined with the best tools and services from Yahoo! properties. Yahoo! Maktoob offers all Yahoo! 's popular applications plus a choice of applications connecting users to virtually any site on the Web, from Facebook to Helwa. It also provides users with engaging local and global content for news, sports, entertainment plus much more, which can be tailor-made to each individual's taste.
Ahmed Nassef, Vice President and Managing Director of Yahoo! Middle East said: "The new homepage is an opportunity for online users to have all their content personalized, tailor-made and adjusted to suit each individual's preferences. For example, if someone is an avid football fan and regularly reads about football within the Yahoo! Maktoob News and Sports section, the homepage will recognize these habits and will display the latest football relevant news the next time this person visits. If, for example, the online user then changes their browsing habits to only read information about basketball, the home page will recognize this and will start presenting basketball-relevant information."
Make Yahoo! Maktoob your home; visit http://maktoob.yahoo.com for Arabic speakers and http://en-maktoob.yahoo.com for English speakers.
-Ends-
About
Yahoo!
Middle East
Yahoo!
(NASDAQ: YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world.
Yahoo!
keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale.
Yahoo!
is headquartered in Sunnyvale, California. For more information, visit http://maktoob.yahoo.com or the company's blog, Yodel Anecdotal.
For more information, please contact:
Carine Sader
Ogilvy Public Relations
E: carine.sader@ogilvy.com
T: +971 4 3050259
© Press Release 2010
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