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More Space an Option at Hyde Park New Cairo

November 1^st 2010: DAMAC Properties , the largest private developer in the Middle East, knows that when it comes to luxury, size and scale matters, which is why the luxury-focused developer is offering customers of its next phase of villas at Hyde Park in New Cairo the option to increase the floor space of their villas by more than 40%.

Luxury living is all about space, and by providing the option to add an attic and basement, customers can potentially increase the size of their villa from 230sqm to 330sqm. " DAMAC Properties is the master developer for Hyde Park in New Cairo, and we are continually thinking outside the square. Everything at Hyde Park is on a grand scale, from the surrounding parkland to the Park Avenue retail complex, so we thought it appropriate that customers have an opportunity to optimise the size of their living space as well" said Alaa Ayoub, CEO of DAMAC Properties for Development.

Architects and interior designers have been collaborating to produce four exterior options, and two alternative interior floor plans for the new villas. "These villas will be custom made to suit the requirements and tastes of our customers. DAMAC Properties is focused on providing luxury lifestyle concepts, and there's a real sense of relaxation and freedom that comes from spacious interiors" Ayoub added.

The size of the villa's interiors is large, but the size of the deposit required to buy one is very small. A luxury villa at Hyde Park can be secured with a deposit of just 5% of the total price of just under $425,000. DAMAC Properties is also offering its clients 55 months interest free on their investment. The favourable payment terms mean that customers will have moved in, and been living in their villa for two years, before their final payment is due.

DAMAC Properties is the master developer for the entire project at New Cairo, which includes the Park Avenue Shopping district, luxury villas at Hyde Park and a touch of Paris at the French architecturally inspired Centre Ville apartments.

Over 350 meters above sea level, New Cairo is a milestone in environment friendly urban developments, with pleasant weather all-year around. Thoughtfully-planned metropolis with full-fledged infrastructure, excellent road/highway network ensuring full connectivity to other districts. The preferred destination for elite residential communities, global business parks, designer shopping arcades, world-class entertainment and recreation centres. New Cairo also has reputed educational institutions as the American University, Cairo and the German University, Cairo.

Further information is available at www.damacproperties.com

DAMAC Properties , part of DAMAC Holdings was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. Since then, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia.

2009 was labelled the 'Year of Construction' at DAMAC Properties , during which it aggressively focused on construction and contract delivery to trusted and quality contractors. DAMAC Properties have already delivered more than 3500 units into the market with projects at IMPZ (The Crescent), TECOM (Executive Heights), JLT (Lake View and Lake Terrace) and the Marina (The Waves and Marina Terrace) already delivered and is expected to have handed over a further 3,971 in the next year.

In June 2010, DAMAC Properties further reinforced its position as a premium developer with the launch of DAMAC Tower in Beirut, Lebanon. A 28 iconic tower, this project is in association with Italian design group, VERSACE, with all interiors being designed by Versace Home.

The company has a diverse range of expertise that allows them to have a good oversight and management of all aspects of a project right from the acquisition of land, appointment of architects and designers, construction and sales to after sales service.

The company's projects are located in the most desirable and exclusive locations and homes are built to a high quality specification that has become synonymous with the group. DAMAC Properties aims to develop projects that include residential, commercial and leisure facilities that will create an integrated community.

In addition to support services provided by the Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast network with offices in the UAE, Jordan, Lebanon, Egypt, KSA and Qatar.

-Ends-

Further information is available at www.damacproperties.com

For more information please contact:
Niall McLoughlin,
Senior Vice President - Corporate Communications, DAMAC.
Tel: +971 4 04 3732190
Fax: 00 9714 3732335
Mobile +971 50 6531824.
emaiI: niall.mcloughlin@damacgroup.com

© Press Release 2010