Oct 31 2010 |
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Al Barq Digital signs exclusive deal with Whatamap
Mobile wayfinding solution added to its digital network
Abu Dubai, October 31, 2010: Al Barq Digital, the digital media brand, owned and operated by Abu Dhabi Media Digital Out Of Home (AD Media DOOH), a subsidiary of Abu Dhabi Media Company ( ADMC ), has concluded an exclusive two-year agreement with Finland-based Whatamap, a leading specialist in mobile mapping, to provide innovative mobile wayfinding tools for consumers across the MENA region.
Mobile mapping enables consumers to access and download customized information, such as maps, guides, or special promotional offers, to almost any mobile phone, while visiting malls, exhibition centers and other leisure destinations and public venues.
"We are excited to be at the forefront of development and innovation, and introduce new platforms in Digital Signage and Digital Out of Home media", said Ricky Ghai, Executive Director, Digital Media at ADMC . "Mobile mapping offers the unique opportunity to link up marketing and accessibility, and is an integral part of the Al Barq line-up of advanced services and solutions", concluded Ghai.
"Al Barq Digital's aim is to optimize consumer experiences and convenient information and services help make a shopping trip better", commented Andrew Wood, General Manager of AD Media DOOH. "With the use of Whatamap's mobile toolset, we will be connecting with and helping consumers at just the right moment and place, which influences their purchasing decisions and return visits, and moreover it has a positive impact on the business of our advertisers and mall property partners", added Wood.
"We see huge value in enabling shopping malls to interact with the consumer using our digital and mobile platform, to deliver an enhanced experience", said Antti Saarinen, CEO of Whatamap.com Ltd. "We are pleased to have a partner with such a high level of commitment and willingness to demonstrate how technology in digital outdoor media can be customized to create unique and meaningful relationships between advertisers and consumers to showcase the true power of this platform", he added.
Launched in July, Al Barq continues to expand its network of screens and unique interactive Digital Media Units in prominent shopping malls, airports and exhibition centers in the UAE and Middle East, with an estimated 300 screens to be turned on by Q1 of 2011.
-Ends-
Al Barq Digital is an innovative and integrated digital out of home (DOOH) media brand that brings advertisers and marketers together with consumers, when and where it truly matters. It was established in July 2010, as the first outfit of the newly formed Abu Dhabi Media Digital Out of Home (AD Media DOOH), a subsidiary of
Abu Dhabi Media Company
dedicated to developing and creating new solutions in the digital out of home media space, and operating a number of brands in the UAE and internationally.
By combining proprietary technology, design and manufacturing, Al Barq Digital offers marketers specialized integrated digital marketing products and services unmatched in the Middle East marketplace: from indoor digital signs (in malls, exhibitions and leisure destinations) and mobile applications, to large outdoor screens and building wraps.
To learn more about Al Barq, please visit www.albarqdigital.com
For media information, please contact:
Julia Purcaru
Abu Dhabi Media Company
Email: julia.purcaru@admedia.ae
Tel: +971 50 6505618
Maya Al Nasser
Abu Dhabi Media Company
Email: Maya.AlNaser@admedia.ae
Tel: +971 50 2598548
© Press Release 2010
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