• Home
• Telecoms & IT
• News Article

LG showcases its 3D TV range in Lebanon: Highly engaging 3D activation campaign and interactive 3D experience in major retail stores

Beirut, LG Electronics , a global leader and technology innovator in the flat panel display and audio-video devices market, started on October the 1^st a 3D TV activation campaign through 3D Experience Zones in different retail stores in Lebanon to introduce LG's Full-LED 3D technology, in order to increase the interaction and experience between users and 3D movies.

"As part of LG's firm belief that customer experience is the most important factor in the selection process of a suitable product for their home, we are currently extending our coverage to reach the specialty stores visitors in order for them to experience the LG 3D TVs and make their purchase decisions based on experience and likability of the product." said Mr. Paul Choi, General Manager of LG Electronics Operations in Lebanon.

Through this activity, LG Electronics aims to raise awareness and increase familiarity of the Lebanese consumer with the Full-LED 3D TV and seeks to interact with the customers and get their feedback regarding the 3D technology through specialized personnel dedicated to support customers by answering all their questions and inquiries regarding the 3D technology. For that, LG is showcasing the Full-LED 3D TV sets through 5 different "3D Experience Zones" in the following retail stores: Hokayem in Jnah, BHV at City Mall and Khoury Home in Dora, Jnah and Jounieh branches.

It is worth mentioning that some of the distinguished features that LG is offering with its newest 3D TV sets are firstly the wireless Audio-Visual link which allows LG TVs to operate without the need of any wires except for electricity, freeing the customer from the jumble of wires and making their living rooms more elegant and neat. The "INFINIA" design of the TV is another unique feature which comes slim in depth and with an ultra slim shinny bezel transforming the TV into a virtual piece of art to decorate any home.

This campaign will continue until the end of December offering Lebanese customers the opportunity to experience LG's "Full-LED 3D" Technology.

- Ends -

About LG Electronics , Inc.
LG Electronics , Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

For more information about the LG 3D TV activation campaign, please contact:
Ms. Ghina Ramadan
Account Manager
Polaris Public Relations - Lebanon
Tel: +9615-455454
Fax: +9615-955409
Email: g.ramadan@polaris-me.com

Ms. Diana Hakim
Assistant Marketing Manager
LGE Lebanon
Tel: +9611- 487540
Fax: +9611- 487579
Email: diana.hakim@lge.com

© Press Release 2010