Oct 18 2010 |
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A MINI Adventure in Beirut
Actioned packed day for all MINI owners in Lebanon
Hundreds of MINI enthusiasts from across the GCC entered to win tickets to the region's biggest MINI event of the year and to take home cool MINI prizes. Each of the 'popular' winners answered five questions correctly and registered over 500 votes each from their friends to win the competition. The contest was an overwhelming success with over 2,500 votes recorded on the MINI-me.com website.
With a jam-packed programme of fun and excitement prepared this Saturday, 23rd October 2010, the GCC winners will have the opportunity to drive with MINI owners from Lebanon to the historic city of Byblos from 10 am to 4 pm. So if you are a MINI owner, what are you waiting for? Register for the drive on www.MINI-me.com and don't forget to spice up your MINI as the coolest MINI will be voted!
Speaking about the event, Sarah Klippert, MINI Manager of BMW Group Middle East, said: "Consistently raising the bar for creative and unconventional marketing techniques across the globe, MINI continues to showcase and support urban projects that champion creativity.
-Ends-
ABOUT MINI:
Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Aquired by the BMW Group in 1994, the MINI brand includes the MINI Hatch, MINI Cabrio, MINI Clubman and the MINI John Cooper Works range of models.
For more information please contact:
Media website: www.press.bmwgroup.com
Jamal Al Mawed
d'pr
+ 971 50 7355956
jamal@d-pr.ae
Leanne Blanckenberg,
Corporate Communications Manager,
BMW Group Middle East
+971 4 313 2615
leanne.blanckenberg@bmw.com
© Press Release 2010
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