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Oct 15 2010

GITEX visitors to experience 'wireless lifestyle' with Cisco consumer products

Cisco Consumer unveils E-Series- the sleekest routers at GITEX
October 15, 2010 - Dubai, U.A.E.- Cisco Consumer Products today announced that it will officially unveil the Linksys E-Series, a new range of sleek wireless routers at this year's GITEX. Designed to seamlessly connect all wireless devices in the home, the E-Series represents Cisco home networking's commitment to empowering a wireless lifestyle throughout the region.

"By introducing the much awaited E-Series home routers at GITEX, Cisco has responded to market demands for a powerful and sleek device which offers unrivalled range and speed in terms of connectivity for Middle Eastern homes. This year's participation at GITEX, brings to life our philosophy of living a connected lifestyle. With a dedicated lounge recreating the wireless possibilities in every home, the Cisco home networking stand invites visitors to put the E-Series through its paces by experiencing the benefits of a connected lifestyle through onsite wireless gaming and home entertainment," said Mohammad Meraj Hoda, Managing Director Emerging Markets, Cisco Consumer Products.

The E-series wireless routers are developed to connect all devices in the home including notebooks, wireless printers, HDTVs and game consoles such as Xbox, Wii and PlayStation. The new E-series can be set-up wirelessly in three simple steps through the Cisco Connect software that comes with every E-series product, making it a great solution for every household.

"The number of connected devices in the home is increasing every day and yet the benefits of wireless networking, such as online gaming and high definition video streaming, often aren't realised to their full potential. With the launch of the E-Series range in the UAE, we are taking the hassle out of home networking, making it easy to enjoy what a connected home really has to offer," added Hoda.

The Linksys E-series has been designed to transform how consumers use the Internet at home and enjoy the freedom of wireless. With the addition of the new Cisco Connect software, the new Linksys E-Series is designed to make it easier for users to customize and control their wireless network settings to match their preferences. With a quick and easy setup, the software enables security and assigns a unique network name. Once those are configured, users can use Cisco Connect to easily manage their wireless home network by:

· Adding multiple Internet-capable devices to the network

· Setting parental controls for each computer or device

· Giving guests password-protected Internet access on a separate guest network

· Customizing advanced settings and changing the network name and password

GITEX visitors will also get a sneak preview of the soon to be launched Flip pocket video camcorder which will make its regional debut at the leading ICT event.

Visitors will be able to experience the connected lifestyle at the Cisco Consumer Stand (S3-A40) at the Sheikh Saeed Hall (Consumer Electronics section).

- Ends -

About Cisco Systems
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco 's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.linksysbycisco.com and www.cisco.com/consumer.

The maximum performance for wireless is derived from IEEE Standard 802.11 specifications. Actual performance can vary, including lower wireless network capacity, data throughput rate, range and coverage. Performance depends on many factors, conditions and variables, including distance from the access point, volume of network traffic, building materials and construction, operating system used, mix of wireless products used, interference and other adverse conditions.

© Press Release 2010

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