Oct 10 2010 |
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King Koil starts Northern Emirates foray
DUBAI -- Delivering on its commitment to continue its aggressive expansion across the GCC, leading mattress-maker King Koil has opened another store in the region in Sharjah's popular shopping and retail district, Mega Mall.King Koil, which commands over 60 per cent of the market share in the Middle East, recently opened showrooms in Wafi City and the Green Community Mall, both located in Dubai, in an initiative aimed at bringing its products closer to consumers.
The Mega Mall outlet will also display the entire Comfort Solutions range of speciality bedding products and accessories. The Comfort Solutions range offers a wide variety of bedding accessories, including mattress toppers, mattress protectors, specialty pillows, duvets, silk creations and linen sets.
"By adding a new retail location to our existing network, King Koil's exquisite and healthy mattress products and accessories are now closer than ever before to customers," said Sundar Rajan, CEO of Dubai Furniture Manufacturing Company, which manufactures and markets King Koil and Serta brand of mattresses in the Middle East.
All King Koil products are developed by Dubai Furniture Manufacturing Co LLC at its UAE facility under licence from King Koil Inc, USA, and is part of the renowned Arenco group . King Koil is endorsed by the International Chiropractors Association and has been acknowledged as the trailblazer in the industry with pioneering offerings such as the Advanced Pressure Support System, which offers additional support to the spine.
© Khaleej Times 2010
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