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Three additional airlines choose Amadeus' technology to distribute Travel Guard travel insurance products

Etihad Airways , Hong Kong Airlines and Kenya Airways will benefit from additional revenue streams by using Amadeus e-Retail to offer Travel Guard insurance products directly to end-customers

Dubai, UAE, 26 September 2010: Amadeus, a leading travel technology provider and transaction processor for the global travel and tourism industry, and Travel Guard, a world-leading travel insurance and assistance company, have been selected to supply real-time travel insurance content, product availability and booking functionality through the direct booking channels of Etihad Airways , Hong Kong Airlines and Kenya Airways.

The combination of Amadeus' technological expertise and extensive airline and agency distribution network and Travel Guard's comprehensive portfolio of travel insurance products and wide array of emergency medical, travel and personal assistance services, presents a winning value proposition for airlines by way of accessibility to and delivery of the best travel insurance content and booking functionality in the industry.

According to Bob Gallagher, chief marketing officer at Travel Guard Worldwide, "travel insurance is an extremely valuable customer service feature and competitive cross-sell opportunity for any airline. The offer of travel insurance at the time of the air ticket purchase not only provides a benefit to the customer, it also represents an attractive revenue stream for the airlines. We are pleased to be an Amadeus partner and travel product supplier that is fully integrated in the Amadeus e-Retail engine and Altéa Call Center platform. Collectively, we bring a simple, cost-effective yet world class travel insurance solution to airline clients."

The implementation of the travel insurance program through e-Retail (Amadeus' airline internet booking engine) into Etihad Airways , Hong Kong Airlines and Kenya Airways booking processes required minimal investment and yet generated immediate benefits. By incorporating an offer of travel insurance into their Website booking path, they were able to offer their customers a seamless purchase experience, whilst generating new non-transportation revenue through commissionable insurance sales. In addition, it was extremely important that the insurance segment be stored in the Amadeus PNR, which allows for full integration with their back office system.

Moreover, the overall benefits of such a program have led Kenya Airways to additionally offer insurance services through its call centre operations.

For the online traveller, booking travel insurance through Amadeus e-Retail is both fast and simple. The intuitive booking process pulls the relevant passenger and trip details from the airline segment, proposes the appropriate travel insurance policy, and calculates the insurance premium value.

Marcos Isaac, Director Travel Services Business Group, Amadeus commented, "Revenues other than tickets are expected to account for USD 56 billion or 12% of total airline revenues in 2010 according to an IATA presentation made at the last CAPA[1] conference," and added, "by selecting Amadeus and Travel Guard, Etihad Airways , Hong Kong Airlines and Kenya Airways will be able to capitalize on the new revenue opportunities and strengthen their ancillary strategy."

-Ends-

Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g airlines, hotels, rail, car rental, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed more than 670 million billable travel transactions in 2009.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations - data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol "AMS.MC". For the year ended 31 December 2009, the company reported revenues of EUR 2,461 million and EBITDA of EUR 894 million. The Amadeus group employs over 9,300 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please visit www.amadeus.com.

To visit the Amadeus Investor Relations centre please visit www.investors.amadeus.com

About Travel Guard
Travel Guard (http://www.travelguard.com/) a Chartis company and worldwide leader in travel insurance and assistance plans, provides products and services to millions of travellers around the globe. In addition to an extensive portfolio of travel insurance coverage benefits, Travel Guard offers a wide range of emergency services through its wholly-owned assistance centres located in Asia, Europe and the Americas. Travel Guard helps leisure and business travellers alike solve problems and manage risks. Travel Guard's global reach, unparalleled service quality and proven operational capabilities ensure that clients receive best-in-class care. Travel Guard's suite of technology platforms enables seamless integration with all major travel distribution systems and supplier channels. The travel insurance products marketed by Travel Guard are underwritten by the worldwide property-casualty and general insurance operations of Chartis, Inc." (www.travelguard.com) OR (www.travelguardworldwide.com)

Chartis is a world leading property-casualty and general insurance organization serving more than 40 million clients in over 160 countries and jurisdictions. With a 90-year history, one of the industry's most extensive ranges of products and services, deep claims expertise and excellent financial strength, Chartis enables its commercial and personal insurance clients alike to manage virtually any risk with confidence.

Chartis is the marketing name for the worldwide property-casualty and general insurance operations of Chartis Inc. For additional information, please visit our website at http://www.chartisinsurance.com/.

For further information, please contact:
Iman Ahmed / Joumana El Tarabulsi
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971502058021 / 971503790137
Email: i.ahmed@asdaa.com / j.eltarabulsi@asdaa.com

[1] CAPA: Centre for Asia Pacific Aviation www.centreforaviation.com

© Press Release 2010