Sep 26 2010 |
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Lafferty Group focuses on Egypt and MENA
London, 26 September 2010: Around 150 bankers and cards and payments executives from across the region are expected to attend the Lafferty Retail Finance Convention MENA, beginning 26 September at the Cairo Marriot Hotel. The conference, hosted by Visa in association with Lafferty Group, will consider the prospects for retail banking in Egypt and the wider MENA region. The two-day event coincides with the launch of Lafferty Egypt, which will drive the group's growth in the Middle East and North Africa.Guest speakers at the conference will include Lord Desai, Chairman of the OMFIF Advisory Board and Emeritus Professor at the London School of Economics, Dr Hala Al Said, Executive Director, Egyptian Banking Institute, John Barry, Head of Global Government Relations, Visa and the newly appointed Chairman of Lafferty Egypt, Essam El Mallakh.
Prior to joining Lafferty Group, Mr El Mallakh was Head of Retail Banking at Arab African International. His appointment, and the establishment of Lafferty Egypt, represents a significant landmark in the company's overall global expansion strategy. Lafferty Group has recently established similar operations in India and Brazil. Alvaro Musa, President of Lafferty Brazil, will also be present at the Cairo conference. Mr Musa has a wealth of experience in cards and payments, having previously been CEO at Credicard and Fininvest and a senior Citibank executive in both Brazil and the US.
Michael Lafferty, Chairman of Lafferty Group, explained the reasoning behind Lafferty Group's increased focus on Egypt and the MENA region. He said "An enormous opportunity awaits banks in Egypt and across the MENA region. The right combination of incentives and products needs to be put in place to overcome resistance to cash alternatives and in Egypt, in particular, there remain significant opportunities in lending to the SME sector.
-Ends-
Lafferty Group
Lafferty Group provides research, intelligence, education and advisory services to banks and other providers of retail financial services worldwide. The company's activities include international Councils - where senior financial industry executives meet regularly to share best practices - conferences, newsletters, reports and customised research and advisory services.
For further information contact:
Evelyn Hunter-Jordan,
General Manager,
Lafferty Group,
London
+447725 243820
evelyn.hunter-jordan@lafferty.com
© Press Release 2010
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