Sep 20 2010 |
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MINI to party in Beirut
Competition on MINI-me.com to win a paid three days trip to the region's hottest event
Known as the party capital of the Middle East, Beirut is considered one of the liveliest cities in the world. So it comes as no surprise that MINI, the small car with the undeniably big attitude, has chosen the Lebanese capital as the location for an event full of music, fashion, art and design.
To ensure that all MINI enthusiasts across the region have the opportunity to join in the festivities, MINI importers across the GCC have launched an online competition to win tickets to the region's biggest MINI event of the year as well as plenty of cool goodies.
To participate, GCC residents need to log onto www.MINI-me.com. By answering five questions correctly and getting as many people to vote for them as possible until Friday, 8th of October, two lucky individuals from each GCC country will get to celebrate with the iconic brand in Lebanon next month.
Sarah Klippert, MINI Manager for BMW Group Middle East said: "MINI is a brand that champions urban projects, competitions and events that promote creativity, so this event will bring together a mixture of all these elements in a fun, exciting and memorable way. MINI is a cosmopolitan brand so we look forward to welcoming not only competition winners but anyone and everyone around the region who wants to share their love for MINI."
ABOUT MINI:
Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Aquired by the BMW Group in 1994, the MINI brand includes the MINI Hatch, MINI Cabrio, MINI Clubman and the MINI John Cooper Works range of models.
For more information please contact:
Media website: www.press.bmwgroup.com
Jamal Al Mawed
d'pr
+ 971 50 7355956
jamal@d-pr.ae
Leanne Blanckenberg,
Corporate Communications Manager,
BMW Group Middle East
+971 4 313 2615
leanne.blanckenberg@bmw.com
© Press Release 2010
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