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Say It. Share It. Wear It.

anaZahra.com reaches out to Arab women with new Facebook app

Abu Dubai, September 15, 2010: anaZahra.com has come out with an exciting new app on Facebook - a first for the region. The portal is a dynamic online destination dedicated to the modern Arab women, launched in July by Abu Dhabi Media Company ( ADMC ).

The app's signature feature is the ability to customize the experience, three- fold: 'Say It. Share It. Wear It'. It also seamlessly integrates digital tools and social networking to engage its 42,032 Facebook fans, and keeps with its commitment to individuality and personal style (as shown by the word play on "ana").

"From the very moment we launched we stayed focused on two critical things: engaging our audiences with premium content and staying relevant. This is quite challenging, as it requires a distinct editorial voice that reflects the passions of Arab women and connects them on many different platforms; as well as digital tools that allow our audiences to truly experience the community and engagement aspects of our portal", said Zoya Sakr, the digitally savvy Editor-in-chief.

The new Facebook app brings the world of anaZahra to life in three different ways. Say It delves into the identity and personality characteristics of the multi-faceted Arab women (e.g. 'anaStylish', 'anaSocial', etc). Share It is about connectivity - women's willingness to share their experiences with others, facilitated by the social networking component of the app. Finally, Wear It allows women to create their ready-to-wear statement T-shirts and ignites the artistic spark in each of them, while enabling a genuine engagement with the portal.

Today, social media and social networking represent valuable complementary channels as well as a vital way of communicating with audiences for all brands, moreover so for digital media.

"Arab women have firmly established their presence in the digital space and particularly on popular social media sites. Our forays into digital media, with new platforms like anaZahra.com, coupled with innovative social media tools, like the Facebook app, provide us with an extraordinary opportunity to engage women, and demonstrate we are tuned to the market needs and trends", commented Ricky Ghai, Executive Director, Digital Media at ADMC .

"Our regional media landscape is increasingly digital. The possibilities for anaZahra.com's digital presence are endless and we will continue to introduce innovative and entertaining digital tools for our audiences", said Sakr. "I also think there's a new generation of creators amongst our audiences that are going to fully exploit the abilities of these tools and really unleash the power of what digital media entertainment for women can be, which is very exciting", concluded Sakr.

At anaZahra.com, innovation, content and inspiration are never far apart. Keep an eye on this portal!

-Ends-

anaZahra (www.anaZahra.com)
anaZahra.com aims to be the home for modern Arab women who are passionate about fashion and beauty, interested in celebrity news and lifestyle topics, and looking for greater interaction and a sense of community. The portal, launched in July 2010, features popular editors, contributors, bloggers and some of the most influential personalities from the Arab world and abroad.

Abu Dhabi Media Company ( ADMC ) is a leading media organization in the Middle East, with businesses in free and pay television, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production, and printing. The company manages over 20 market-leading brands such as the TV channels Abu Dhabi Al Oula and Abu Dhabi Riyadiya/AD Sports, Emirate FM and Star FM radio stations, Al Ittihad and The National newspapers,

Majid and Zahrat Al Khaleej magazines, the websites anazahra.com and admcsport.com, Imagenation Abu Dhabi, LIVE, and United Printing Press. ADMC partners with Universal Music Group and Sony Music Entertainment on VEVO, the online music video platform, and has a first in the region MMOG joint-venture with Gazillion Entertainment. ADMC is headquartered in Abu Dhabi, with offices in Beirut, Cairo, Dubai and Jeddah. www.admedia.ae

For media information, please contact:
Julia Purcaru
Abu Dhabi Media Company
Email: Julia.Purcaru@admedia.ae
Tel: +971 50 6505618

Balqees Ahmed
Abu Dhabi Media Company
Email: Belqees.Ahmed@admedia.ae
Tel: +971 50 8228428

© Press Release 2010