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Festival Centre Attracts New Brands to Complement Shopping Season

Twenty One New Shops Targeted the Retailer's Hub in Second Quarter of 2010
Festival Centre , the award winning retail resort of Dubai Festival City , continues appealing to dynamic and exciting retailers by opening twenty one new stores in the second quarter of 2010. The range of brands is continuously growing with the new stores occupying a total floor space of 33,308 sq ft, further reiterating the strong role of Dubai Festival City as a mixed-used community bringing the right mix of international and local brands to Festival Centre .

Philip Evans, Director of Commercial & Retail Leasing at Al Futtaim Group Real Estate ( AFGRE ) said: "As the UAE recovers from the effects of the global economic downturn, a pick-up in consumption levels has helped speed up retail sales. As a shopping centre, we are continuously reviewing expansion plans to look at where we want to progress our mix of retailers as we strive to differentiate ourselves from the crowd. Being part of a mixed use project that promotes living, work, entertainment and shopping all in one destination, greatly assists the draw for retailers to select Festival Centre ".

Tom Miles, Director of Shopping Centres, Al-Futtaim Group Real Estate ( AFGRE ) added: " Festival Centre is continuing the same success in the second quarter of 2010 from the first quarter. Our local & multi-national visitor profiles are dramatically increasing as they always look to a sophisticated and varied shopping experience. We aim to offer our guests the finest in retail in Dubai by attracting unique brands, some firsts for the UAE or expanding, and to complement their shopping needs with Ramadan, Eid and the school holiday season".

Evans continues, "We are pleased to announce a first for Dubai and UAE, in opening Wendy's Arby's, the USA's third largest quick service restaurant as part of our extended food and beverage offering, whilst also adding Gloria Jean's Coffee and Pronto, an Italian gourmet café as both a dining and social destination."

Among the new fashion and accessories brands added to the Festival Centre family is another first in Dubai, Blanco - a fashion clothing and accessories store for urban young women. Further new openings, Kid Couture - a multi-branded children's fashion and accessories, CK underwear - a signature Calvin Klein underwear boutique, The Society Shop - featuring tailored collections of casual and formal wear for men, Rage - action sports products and related apparel and footwear, A.Testoni - men's and women's footwear and leather accessories, Hush Puppies - the international brand of contemporary casual footwear for men, women & children, Pairs - branded footwear, apparel and accessories, and Petits Petons - the leading and fastest developing French brand specialized in infants, children and teenagers shoes. This is in addition to Mont Blanc, the famed outlet for fine writing instruments, watches & leather goods and La Moda Sunglasses - an elite eyewear boutique showroom that showcases the latest and the classics by haute couture designers.

Two distinguished shops in jewellery and perfumes have also enriched the retail portfolio: Samra Jewellery - offering the finest diamond and gemstone jewelleries and Anfasic Dokhoon, presenting ethnic luxury incenses and fragrances to reflect the rich cultural heritage of Arabia through an innovative and modern image.

For those looking at giving a face-lift to their residences, Audio Lounge provides Arcam and Tannoy branded electronics, home theatre systems and related accessories.

Wellbeing and beauty are a key presence within Festival Centre with Feet First providing guests with healing and relaxation through oriental reflexology, therapeutic massage and Herbal Home to compliment them with scented organic beauty products.

Constantly committed to ensuring families are always engaged during their visit, Festival Centre has brought the first Living Rooms in Dubai and UAE an entertainment destination for families and individuals to have a good time playing video games in a home environment.

Forming the epicentre of Dubai Festival City , the exciting shopping centre is permanently dedicated to better serve its community residents with the opening of Marina Pharmacy at Al Badia' Al-Areesh Club where they can find all their needs of medicines, medical equipment, beauty & healthcare products and other medical related items.

Festival Centre has become a standard fixture for showcasing excellence during Dubai's signature events including Dubai Shopping Festival, Eid in Dubai and Dubai Summer Surprises. It is the award winning retail resort of Dubai Festival City , the premier waterfront development by Al-Futtaim Group Real Estate.

-Ends-

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million sq ft and stretches 3 kilometres along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

About Festival Centre
Festival Centre is home to Dubai's premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.

The award winning Festival Centre is a landmark 2.8 million sq ft urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre , which celebrated its third anniversary in March 2010, offers over 450 world class retailers, 60 restaurants, cafés and bistros, 12-screens Grand Festival Cinemas and a parking for more than 10,000 cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.

For more info please visit www.dubaifestivalcity.com | www.festivalcentre.com. For more details about sales and leasing, please call Residential Sales & Leasing Centre on the hotline 800 DFC (332) or email dfcsales@dubaifestivalcity.com for sales enquires and residential@dubaifestivalcity.com for leasing enquires.

For more information, please contact:
Diala Ballout
Gmasco - DFC acc.
PR Manager
Tel: +971 4 213 6317
Mob: +971 50 280 0649
Email: diala.ballout@gmasco.com

© Press Release 2010