Jul 18 2010 |
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Daniel Cremieux eyes GCC expansion
DUBAI - Daniel Cremieux, the French fashion brand for men, will expand its operations in the GCC region by opening over two dozen stores to increase its share in Middle East, its top official said.The fashion brand, known for its quality, designing and creative cuts, is brought to the region by Jawad Business Group , which operates various outlets throughout the GCC and India since 1950s. The group plans to launch an aggressive marketing plan to extend the reach of fashion brand in the region.
Established in 1976, Daniel Cremieux launched its first store in the UAE at the Mirdif City Centre recently.
"We are glad to launch our brand in Dubai, a city celebrated for its fashion successes. As a brand with a clear focus on staple fashion with clean lines and creative designs, Daniel Cremieux will fuse perfectly with the fashion conscious populace of Dubai," Stephane Cremieux, Chief Executive Officer of Daniel Cremieux, told Khaleej Times in an interview.
The French fashion brand targets the refined sportsman all over the world. The strength of the Cremieux line is in the hues that are flexible enough to fit the diversity of complexions found in the UAE.
Daniel Cremieux has achieved sales worth $200 million worldwide in 2009. Of which 90 per cent is from United States and remaining from the rest of the world.Does recession have any impact on the company's sales and profits?
Recession has affected all industry and ready-to-wear fashion industry. We have been profitable as we bought less inventory in 2009 compared to the years before and continued expanding the brand during recession.
Brands can make a huge difference during purchases made during a crisis.
Did the recession hit demand for men's fashion brands in the international market?Yes, but I say that men's wear always survives primarily because men never stop buying for their family. We have been successful in the kid's launch during the period of tough times. Our Middle East operations have just started with the first store in Mirdif City Centre in collaboration with the Jawad Business Group . We are certain that our association with Jawad Business Group will bear positive results.
What are the main international markets for Daniel Cremieux? What is its share in Middle East market? What's its marketing plan to increase its presence in the region?
China is becoming bigger and bigger, Daniel Cremieux has opened 50 stores in a period of three years in that market. We are also expanding in Europe, Spain, Greece.
We are lucky to have found a target market in these places, where people are looking for the kind of taste, which we cater to.
Does the company have any strategy or growth plan for the UAE and Dubai after opening the first store at
Mirdif City Centre
?
Jawad Business Group
plans to launch extensive marketing plan for Cremieux. We are certain that Jawad will make a big difference in the region.
We have an agreement of opening of 25 stores within five years in the UAE, Kuwait, Qatar, Oman and Bahrain.
What's the latest trend in men fashion collection? Any major changes in terms of design, quality and price trends expected in coming days?
In terms of design the classic style will always be in fashion. More importance is on good fabrics.
Elementary items such as bow tie, belts, men's scarves etc are back in fashion. The military, preppy look will always be in the limelight.
By Muzaffar Rizvi
© Khaleej Times 2010
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