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The Natural Choice: ASUS Launches New U Series Bamboo Collection

Eco-friendly Notebooks Bridge Computing Prowess and Green Lifestyles
ASUS today reiterated its commitment to green values with a brand new Bamboo Collection that blends the wonders of natural design with cutting edge notebook computing and stylish mobility. A follow-up to the first Bamboo Series launched in 2008, the new U Series Bamboo Collection reconciles users' need for computing power and connectivity with their desire to lead LOHAS (Lifestyles of Health and Sustainability). The message it carries is clear -- protecting nature is a joint effort that unites us all, but it does not have to exclude innovative design, memorable style and powerful computing potential.

The Beauty of Design

Designed for fashion and eco conscious users, U Series Bamboo Collection notebooks sport smoky brown bamboo exteriors that are not overly treated so as to retain their organic look, properties and tactility -- creating a personal journey for person and machine as the wood matures and changes with time. Both as notebooks and icons of natural style, these notebooks espouse an elegant, streamlined design that is subtle but very noticeable. They juxtapose their natural bamboo exteriors with sleek, brushed aluminum interior surfaces and a seamless chiclet keyboard that is as comfortable to use as it is great to look at. One clear advantage of this diverse design is light construction -- Bamboo Collection notebooks pack a lot of utility without the ensuing weight, making it easy for users to become ambassadors of good taste and environmental responsibility.

Designers picked bamboo not just for its fetching looks; it was chosen after research identified it as a quickly-replenishing resource whose utilization has almost no impact on the environment as a whole. Using bamboo also cuts plastic use by up to 15%*, delivering a premium organic feel that one would usually associate with top-end designer furniture. In addition, the notebooks' green roots are reflected in the product packaging which is made of 100% natural and recyclable bamboo pulp and non-woven packing cloth.

The Beauty of Performance

ASUS has put a lot of intelligent technology into U Series Bamboo Collection notebooks. Its exclusive Super Hybrid Engine (SHE), which monitors processing loads and delivers just the right level of power, works alongside NVIDIA Optimus technology to conserve energy and hence extend battery life. Optimus technology intelligently switches between high end discrete graphics and normal integrated visuals, depending on system usage. Whenever possible, more energy-demanding graphics are turned off to conserve power, prolonging battery life.

U Series Bamboo Collection notebooks also feature Syncables technology that enables effortless syncing with a plethora of devices, including desktop PCs, other notebooks, smartphones and digital cameras. This makes it easy to share files, backup data and access collections quickly. Intelligent syncing allows users to get more done using one light notebook as their nexus -- invariably reducing their energy footprint as less equipment needs to be powered on at the same time.

USB 3.0 is another new addition to the range, reflecting the move toward ever-faster data transfers. The new standard is up to ten times faster than USB 2.0, and is fully backward compatible to ensure that all existing USB devices can still be used. And while transferring massive content and large files in mere seconds is a plus, USB 3.0 is also good for the environment, since it charges devices much faster than USB 2.0 and requires less power to do so.

The Beauty of sight and sound

Each U Series Bamboo Collection notebook is rigorously tested to meet ASUS' exacting quality assurance standards. The LCD panels come with a Zero Bright-Dot guarantee, providing peace of mind against dead pixels. The notebooks also feature ASUS Splendid Video Intelligence Technology which automatically tweaks colors, sharpness and other visual parameters to ensure the best experience regardless of the content being viewed. Completing the Bamboo Collection's robust multimedia capabilities are high fidelity speakers with SRS Premium Surround Sound for pristine audio reproduction.

* May vary by model.

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About ASUS
ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today's home and office users. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D design team, the company's revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeek's InfoTech 100, and has been on the listing for 12 consecutive years.

PR Contact:
ASUSTeK Computer Inc.
Daria Nowak
TEL: +971 4 299 3873
E-mail: daria_n@asus.com

© Press Release 2010