3M sign contract with Al-Futtaim Motors to provide market-leading Sun Control Films

3M now handles 35% of region's window tinting market

25 May 2010
3M, the innovations company that invented window tinting, will now handle tinting for all vehicles sold by Al-Futtaim Motors, giving 3M more than a third of the region's window-tinting market share.

On purchase of a new vehicle at an Al-Futtaim Motors' Toyota showroom or service centre, buyers will be offered the option of 3M tinting with its market-leading Crystalline Automotive Window Films, which will be completed before customers receive delivery of their new vehicle.

Following the agreement 3M products will be on display at the Al Futtaim Motors' stand at the Automechanika Middle East Exhibition, which will take place from 25-27 May at the Dubai International Convention and Exhibition Centre. The exhibition unites market leaders from the automotive sport, workshop equipment, tyres and batteries, parts and systems, repair and maintenance, and accessories and tuning industries worldwide.

Kevin Jones, Senior General Manager, After-Sales, Al-Futtaim Motors stated: "3M offers a quality window tinting service that employs the latest technology to reduce the harmful effect of UV rays on passengers and the vehicle itself. We are delighted to offer our customers this high quality service which supports our commitment to offer customers the best products and services and thereby delivering satisfaction at every level of their drive experience."

Fadi Medlej, Country Business Leader for 3M's Industry and Transportation division commented, "3M invented the window films concept in 1966, and has since spent millions of dollars developing and enhancing the product based on consumer needs, to ensure it remains a market leader. We are thrilled to have been selected by Al-Futtaim Motors, and look forward to providing even more of the region's car owners with our market-leading Crystalline window-tinting technology and service."

The four different tinted versions of the Crystalline Automotive Window Films, which offer different levels of glare reduction, were developed using 3M's leading nanotechnology and feature a proprietary multilayer technology that combines more than 200 layers, to create a film that is thinner than a Post-it® Note.

3M's Crystalline Automotive Window Films block out 99.9% of harmful UV rays, with a total Sun Protection Factor (SPF) that exceeds 1700.  In total, the film reduces heat gain by as much as 50%, thus reducing the need for AC to keep the car's driver and passengers cool. This means less fuel needs to be burned and therefore less carbon will be emitted. This is especially important for vehicles such as SUVs that contain more glass, and thus require more AC during the year-round sunshine.

Additionally, by blocking out the bright sunlight, 3M's Crystalline films help protect car interiors from the destructive ultraviolet rays that can cause fading and deterioration. Developed with anultra-grade polyester, the films allow clear and accurate high definition vision for night driving, while providing an increase in driver comfort; with low reflectivity leaving the driver's view clear, glare-free and unobstructed with excellent brightness.

In addition to the films, 3M offers a full range of car care solutions for the car enthusiast including paint protection, detailing and polishing products, Scotchgard and matting.  3M recently acquired Mcguire to further enhance the company's range of auto polish and products. 


About Al-Futtaim Motors:
Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern sales showrooms, service and parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.

The company also operates twelve Tyre Express outlets in the UAE, where a comprehensive range of tyres and batteries are available, together with expert advice on tyre care and safety. The company's customer focus is exemplified in its guiding maxim of "We care and it shows".

About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms - often in combination - to a wide array of customer needs. With $25 billion in sales, 3M employs 76,000 people worldwide and has operations in more than 60 countries. For more information, visit

For further information or interview enquiries, please contact:
Rita Habash
3M Gulf Ltd.
Tel: +971 4 367 0777

Clementine Stopford
Manning, Selvage and Lee
Tel: +971 4 367 6154

© Press Release 2010

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