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President of KIA Motors, Middle East and Africa Region Attends Dammam Launch of all new Cadenza

Al Jabr Automotive opens its latest branch in eastern province and introduces its customers to KIA's new hi-tech premium Sedan
Dammam, 23 May 2010: Al Jabr Automotive, sole distributor in Saudi Arabia for KIA Motors , has launched the long awaited all-new KIA Cadenza in Dammam with a VIP event at the KIA showroom on the Khobar-Dammam Highway attended .by Mr. Yong Kew Park, President of KIA Motors Corporation for the Middle East and Africa, and more than 500 guests including VIPs, Diplomats, Business owners, Senior Executives, Retail and Fleet customers. The Red Ribbon of Opening Ceremony was cut jointly by the Chief Guest - Mr. Y. K. Park and Shk. Abdullatif Al Jabr.

The new Cadenza is an exceptionally comfortable and refined high performance premium Sedan that is also sleek and sporty. With its cutting edge technology and style the new Cadenza takes over as the premier large luxury sedan in the comprehensive range of cars produced by KIA Motors Company .

"KIA is a strongly established as a favourite brand in Saudi Arabia due to its versatile range that offers customers the widest possible choice of world-class models." said Sheikh Abdullatif Bin Hamad Al Jabr, Chairman of Al Jabr Automotive. "We believe that the all-new Cadenza will have big impact and significantly increase KIA's already substantial market share."

KIA has emerged as one of the world's fastest growing car manufacturers and is currently differentiating its brand from the rest of the pack through a long-term design strategy for its new models as well as giving a new look and advanced features to the existing range. A maker of quality vehicles for the young-at-heart, KIA is focused on the complete regeneration of its product line-up. The company is dedicated to the highest safety standards that surpass international requirements and KIA cars have won numerous independent accolades.

Representing a huge step towards the future, the totally new Cadenza features a powerful yet economical six cylinder 290 HP engine. The model is designed with dynamic shapes that give it a commanding presence, while the extremely comfortable interior includes state-of-the-art luxury equipment such as the 5.5 or 6.5 coloured screen that works as GPS with direct satellite connection, and the hi-tech sound system that plays MP3 formats, operates IPods and has a USB extension for information communication. In addition, the advanced air conditioning system has anti-humidity options that can be set automatically.

"KIA gets it right every time, offering customers the right car at the right price from a wide range of models that have maintained their appeal throughout the global economic downturn and I am confident that the new Cadenza will attract more and more newcomers to the KIA brand," concluded Sheik Abdullatif Bin Hamad Al Jabr.

KIA is the official sponsor of the FIFIA World Cup 2010 in South Africa and 2014 in Brazil as well as sponsoring coveted event of the Australian Tennis Championship 2010 and 2013.

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About Al Jabr Group:
The history of Al Jabr Group dates back to 1952 when the sons of Sheikh Hamad Mohammad Al Jabr began their journey into the world of commerce with the establishment of a small company trading in foodstuffs. In 1956 a branch was opened in Al-Khobar, which was their first international activity. The Group currently has the following business activities: Al Jabr Automobiles Sales and Services; Al Jabr Laundry and Dry Cleaning; Al Jabr Beverages; Al Jabr Electronics; Al Jabr Air Conditioning; Al Jabr Batteries; Al Jabr Garments; Al Jabr Insurance; and the Gulf Carton Factory.

The holding group is an active practitioner of Corporate Social Responsibility and has committed millions of Saudi riyals to supporting various charity projects that benefit local society.

About KIA Motors Corporation :
KIA Motors Corporation (www.kia.com) a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-KIA Automotive Group, KIA aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. KIA today has over 40,000 employees worldwide and annual revenues of almost US$17 billion.

It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. KIA is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. KIA Motors Corporation 's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

For further information please contact:
Saeed Alamoudi
Senior Media Relations Executive - TRACCS
Tel: +966 2 662 5757
Fax: +966 2 639 9540
Email: Saeed.alamoudi@traccs.net

© Press Release 2010