May 17 2010 |
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New brand to widen Yahoo Maktoob's reach
Following the acquisition of Maktoob.com last year, Yahoo Middle East has unveiled the new brand 'Yahoo Maktoob'.The new brand, which is showcased throughout the website, further emphasises the Yahoo! brand values, enabling a wider reach across the region and ensuring that Yahoo Maktoob is at the centre of people's online lives.
The Yahoo Maktoob main website, the home to news, finance, sports and available in both English and Arabic, further incorporates the Yahoo look and feel with updated relevant content at the centre of the page to make it easier for consumers to navigate and locate their preferred news. The announcement of the new brand is a significant point for Yahoo in the Middle East, as it prepares to implement new Yahoo! features, such as Y! search on Maktoob.com channels and the Yahoo! and Maktoob account linking.
"The new homepage represents another step in Yahoo Middle East's commitment to facilitate the growth of online Arabic content and accommodate the increasing number of internet users looking for relevant information in their language. The new branding and homepage is just the beginning for us. We are working on several exciting product and content releases for the Arab world, so stay tuned!"
By Staff Writer
© Emirates Business 24/7 2010
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