May 15 2010 |
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Saudi investments in organic food reach around USD 267 million in 2009
GCC countries targeting bigger share of world's USD 220 billion organic food market
GCC countries are announcing new initiatives to increase the region's share in the USD 220 billion global organic food market. The Gulf's own market is estimated at around USD 300 million, with the Kingdom of Saudi Arabia, the area's largest food consumer, representing almost 90 per cent of the sector.
There are currently over 3,000 outlets dedicated to organic and natural products across the Gulf, with rising regional prioritization of health and safety expected to boost this figure within the next few years. Saudi Arabia has been leading regional efforts to further grow the organic foods business. The country's private sector has already established a Saudi Organic Farming Association to oversee the development of organic food, using a SAR 15 million seed fund. Saudi investments in organic food were valued at approximately USD 267 million in 2009.
Riyadh-based Al Watania Agricultural Company, the first ISO 9001 Quality Management -certified agricultural company in the Middle East, intends to help sustain the Kingdom's pioneering position in the region's organic foods and natural products industry. In 1999 the company decided to stop using chemicals and artificial fertilizers and focus exclusively on organic methods such as the use of pest insect repellants and animal manure.
Officially endorsed by French organic certification organization ECOCERT, Al Watania's organic products are of such high quality that they are seeing major demand throughout Europe and Asia. The company continues to develop enhanced standards for organic produce through its four agricultural farms at the Al Jouf, Al Qassim and Wadi Al Dawaser regions. Al Watania recently inked a deal to boost the visibility of its products at the Saudi branches of French international hypermarket chain Carrefour as part of its expansion efforts across the Kingdom.
For further information, please contact:
Orient Planet PR & Marketing Communications
Dubai, United Arab Emirates
P.O.Box: 23345
Tel: 00971 4 398 8901
Fax: 00971 4 398 8941
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2010
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