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Region's First SaaS Company Launches

LiveRoute SaaS solutions can help Middle East businesses save up to 70% cost, for using CRM & ERP System; Company announces partnership with US SaaS vendor Aplicor

Dubai- UAE, 20^th April 2010- LiveRoute, the Middle East's first local company dedicated to providing Software as a Service (SaaS) to businesses in the region, today launched its operations.

Gartner Group expects global SaaS spending to hit US$14 billion by 2013, but as of yet most businesses in the region have yet to take advantage of SaaS model, which can dramatically reduce the corporate investment needed to acquire, deploy and manage ERP & CRM systems. LiveRoute launched its SaaS portfolio in the Middle East in partnership with Aplicor Inc., a global software provider of web-based CRM, ERP and Accounting software applications, making it easy and affordable for businesses in the region to implement ERP & CRM systems.

"In light of the past two years of global economic uncertainties, Middle East businesses are eagerly looking for new ways to cut their cost, while increasing efficiencies and their focus on the upturn, on the horizon for growth." said Jawwad Rehman, Managing Director of LiveRoute. "The Middle East is now fairly well served with hardware, traditional software and consulting services, however, key business solutions like ERP and CRM remain relatively complex, high cost and very high in maintenance for mid & large size organizations. LiveRoute is established to address those needs as its core competency to make things simple, straightforward and affordable for such business solutions through Software as a Service model."

LiveRoute has teamed up with Aplicor as a "Master Partner" across the Middle East to market, sell and provide professional services for the US vendor's state of the art, easy to deploy and cost effective SaaS based CRM, ERP and integrated BI solutions for mid to large businesses.

"Aplicor is very excited about the potential of the Middle East market and helping to promote benefits of the SaaS model into the region via a strong partner like LiveRoute," said Chuck Schaeffer, CEO of Aplicor. "We expect to see a huge growth in the adoption of SaaS in the Middle East market, as we have seen in the US & European markets. Businesses in other markets have been able to dramatically reduce costs and complexities by adopting SaaS and there's a clear opportunity for businesses in the region to capitalise on the operational cost-saving benefits offered by SaaS."

According to existing market data, LiveRoute expects that the average enterprise can save up to 70% of initial costs if it opts for Aplicor's SaaS EPR & CRM application over the old way of on-site model. Over 5 year period business will still save up to 46% in costs by going with Aplicor's Applications. "Middle East businesses now have the option to save money on their IT infrastructure, today and over a long haul for their ERP & CRM investment," said Ghazi Atallah, Chairman and Co-fouder, LiveRoute. "The budget that can be saved by simply adopting a newer, more flexible technology can be redirected towards much needed core competency investments, while local business can focus on their growth, instead of worrying about high cost, and complicated traditional on-site systems. In fact, by reducing corporate resources dedicated to ERP & CRM systems by going with SaaS model, and making budget and resources available to other critical projects, local companies can help raise the bar for IT innovation in the Middle East."

LiveRoute professional services configure, customize, and integrate the SaaS solutions it offers with customers' current systems to deliver immediate business value and competitiveness. Its services can help businesses reduce IT budgets, requiring no upfront investment, nor traditional army of in-house resources for maintenance. The company's SaaS offering simplifies work by taking concerns of system management, security, integration and system uptime away from its customers who are then able to focus more resources on their core-competencies. LiveRoute also offers professional training for its customers on the solutions it sells in collaboration with various software publishers.

"LiveRoute is proud to be the first company from the region to venture into the cloud computing space as its core competency and we strongly believe that Middle East's holds a tremendous opportunities for SaaS," added Jawwad.

-Ends-

About LiveRoute
LiveRoute is a privately held technology company focused on delivering IT solutions and services to its clients. LiveRoute is based out of Dubai and covers the entire Middle East region.

LiveRoute is in the business of providing state of the art software solutions through "software-as-a service" (SaaS) delivery model to solve business needs of medium and enterprise size of companies as well as governments across the region.

LiveRoute is the only company in the Middle East which is established to only offer SaaS value proposition of cost effectiveness, ease of use and quick implementation of mission critical business applications. For more information please visit: www.LiveRoute.net or send your questions to Info@LiveRoute.net .

About Aplicor
Aplicor is a global software publisher of on-demand CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) business software systems for high growth, middle-market and enterprise companies. The CRM application benefits clients by improving marketing effectiveness, increasing sales win rates, growing customer share and decreasing customer churn. The ERP application automates accounting and back-office processes in order to achieve labor efficiencies, decrease cycle times and provide management real-time information visibility.

The company's on-demand business software applications distinguish themselves by permitting flexible design to adapt to customers' business processes, business process automation to achieve improvements in user productivity and a business intelligence suite to help decision makers make better decisions. Aplicor is the most independently awarded SaaS ERP and CRM system, the fastest growing SaaS company, and the only CRM and ERP hosting provider with a 100% system uptime history. Aplicor is headquartered in Boca Raton, Florida with international offices in London, England and San Jose Costa Rica.

Aplicor is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

Media contacts:
Eman Hussein or Marwa Yehia
Spot On Public Relations
Tel: 00971-4-3491686
Emails: emanh@spotonpr.com or marway@spotonpr.com

© Press Release 2010