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Apr 20 2010

No change of strategy at Savola: Baroum

JEDDAH: Sami Baroum, who is stepping down as chief executive officer of Savola Group on June 30, said Monday that there would be no change in strategy under his successor.

"This is not a strategy of the manager. This is a strategy that was adopted by ( Savola 's) board ... They are convinced of it and support it and soon you will see a lot of concentration on this strategy of focusing on the (core) activities," he said.

Addressing a press conference at Savola office in Jeddah, Baroum said he felt it was time to retire but his association with Savola , one of the leading public companies in Saudi Arabia and in the region, will never end as he considers it "his home."

Referring to the group's managing director Abdul Raouf Manna, who has been named by the Board of Directors to succeed him, he expressed confidence that he was leaving the company in safe hands. He said Manna would take over from July 1.

About his future plans, Baroum said he would "like to take rest" for the moment. But he would consider a job elsewhere like that of the president of Knowledge Economic City (KEC) in Madinah, of which he is the concept promoter. He also referred to the press comments in which it was said that he is tired of traveling between Saudi Arabia and the United States where his wife lives. He said smilingly that his wife was very much with him in Jeddah and that he was not going anywhere.

Savola , which owns the Middle East's biggest sugar refining and edible oil business, was happy "for now" with the size of its stake in Saudi dairy firm Almarai Co. after it spent SR1.2 billion ($320 million) to gradually raise it to 30 percent from 23 percent over two years, Baroum said.

Savola is also active in retail through the Panda supermarket chain, a leader in Saudi Arabia.

To mobilize some funds, Savola is waiting for "the right time" to sell off some assets once their value improves, he said. "In the real estate we have large assets that are valued, in our books, at a lot less than their fair market value."

The group is keeping its focus on food and retail to lead growth in the coming years. "So we expect growth to pick up quickly," he said. "I expect Savola to enter an era of faster growth, especially since now there is a clear focus on the main activities," he added.

He said mergers and acquisitions were part of the company's strategy. The company will consider cases for acquisition depending on opportunities.

Baroum released Savola 's performance reports and also talked about company's future plans. He said the company registered 104 percent jump in net profit during the first quarter.

© Arab News 2010

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