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New KIA Cadenza expected to dominate the UAE's luxury sedan market

United Arab Emirates: KIA Motors Corp., through its sole distributor in the UAE - Al Majid Motors Co., yesterday held its grand launch event for the 2011 KIA Cadenza, a new, sporty and hi-tech, premium sedan, at the Grand Hyatt Dubai.

Al Majid Motors - KIA welcomed over 250 guests to the black-tie gala dinner to honour the first time the brand-new Cadenza which will be sold in a market outside of Korea.

"The all-new Cadenza mixes luxury, performance and sleek styling in perfect balance," said Mohammed Khader, the General Manager at Al Majid Motors - Kia , "and we look forward to a very positive response in the UAE".

The 2011 Cadenza is a completely new design from KIA and is expected to shake-up the luxury sedan market worldwide, especially in the UAE where luxury sedans are in good demand.

"Our sales projections indicate that D- and E-segment cars in the Middle East region will become in even higher demand over the next five years, so we're confident the Cadenza will substantially increase KIA's market share in our market", Khader added.

Due to its refined yet modern appearance, strong performance capabilities and roomy, hi-tech cabin, the Cadenza promises broad consumer appeal. It replaces the former KIA Opirus model with an extended wheelbase, an additional exterior width and a more compact rear suspension, ensuring a more spacious interior than was found in the old Opirus, plus heightened comfort and "fun-to-drive" features and stae-of-the-art technology.

Customer clinics, at which consumers could evaluate the Cadenza against close competitors, ranked the Kia as a clear winner. The Cadenza scored higher points for exterior styling and its interior.

The real and perceived quality of the Cadenza's cabin has been reported to be "outstanding", with available, high-tech features including keyless entry, an engine start button, a reversing safety camera, a built-in satellite-navigation system and a panoramic glass sunroof.

"We've already gotten a lot of enquiries since the soft launch in December - Customers are eager to come in for test drives, which we can now happily accommodate", concluded Khader.

More about the 2011 Cadenza:

Specifications:

ENGINE:

Lamda II V6 Gasoline Engine, 3,500 cc, 290 HP, 34.5 Kg.m Torque

TRANSMISSION:

6 Speed Sports Mode Automatic Transmission with Auto Shift Lock System

SUSPENSION:

Front: McPherson Strut & Stabilizer

Rear: Multi Link

Gas type shock Absorber, High Suspension

WHEELS:

17" No flange type Alloy Wheels with 225/55 HR17 tires

SAFETY:

ABS brakes

Electronic Stability Control

Air bags (driver, passenger, front side , rear side, curtain)

OTHER FEATURES:

Panorama Sunroof
Smart Key
Burglar Alarm
Mood lamp
Solar Control Glass
Hydrophobic Glass
Rear Door privacy Glass
Wood Grain package
Electro Chromic Mirror
Rear Camera on inside mirror
Rear Curtain, electric
Side repeater lamp
Integrated memory System
Electric folding mirrors
Puddle Lamp
Leather interior
Active Head Rest
Power front seats
Ventilation seats
headlamp Auto level device
USB + iPOD
Xenon Head Lamps
Super Vision Cluster
Cruise Control
Back Warning System
Audio System with MP3
6 speaker system
Dual Automatic AC
Rain Sensor wiper
Auto Defog system
Electric Tilt & Telescopic Steering
Audio Remote on Steering wheel
Chrome package

-Ends-

About Kia Motors
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai- Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

About Al Majid Motors
Al Majid Motors Co. (www.kia-uae.com) is the sole distributor for Kia vehicles in the UAE. AMMC is a member of Juma Al Majid Group, one of the most reputed business groups in the Arabian Gulf. AMMC currently sells Kia range of vehicles in UAE through a network of 9 showrooms. 1 more showroom and a state of the art after-sales-service mega facility in the capital Abu Dhabi, are being added now. AMMC currently enjoys 5.8% market share in the UAE. To meet the demands of the ever growing KIA customers in UAE, AMMC has a total strength of 12 service centres and 15 parts centres spread all over UAE. Al Majid Motors Co is celebrating its 22nd year of operation in UAE.

For further information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 7322410
Email: khalil@cbpr.ae
Web: www.cbpr.ae

© Press Release 2010