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Lakeland ventures out of Europe, debuts in the UAE

The brand, fondly addressed as the home of creative kitchen wear in the UK, is opening its flagship store at the newly inaugurated Mirdiff City Centre
Dubai, March 17, 2010: Lakeland International, the leading provider of creative and innovative kitchenware, today announced its entry into the region with its flagship store opening at Mirdiff City Center. Jawad Business Group , the exclusive distributor of Lakeland, added that the store will be the first international outlet of the iconic UK kitchenware haven.

The brand which effortlessly fuses functionality with design to provide products which are novel and inventive, houses over four thousand products in its range.

Commenting on Lakeland's opening in the UAE, Ms. Wendy Miranda, International Product Manager, Lakeland International, said, "At Lakeland, we believe in pushing the boundaries of creativity in kitchen and home ware. This effort makes each and every product we house practical and easy to use."

"Lakeland is a uniquely creative establishment that blends perfectly with Dubai's distinctive and highly universal retail environment. The city's uniqueness is complimented by an extremely family oriented population who boasts exquisite homes. We are delighted to inaugurate Lakeland at the Mirdiff City Center, with the hope that it will be as loved here as it is back home in the UK," she added.

The kitchen is often considered to be the heart of the home, and Lakeland offers a wide range of products that help prepare, serve and store proper home-cooked food. Many items are exclusive to Lakeland, and everything is backed by their no-quibble guarantee. Every item is thoroughly tried and tested before the product earns its place in the Lakeland range.

Lakeland has around 4000 products in its range and delivers to over one million households around the world. The company has always endeavored to proactively look out for products to make everyday life easier and more enjoyable, be it for cooking, entertaining, doing the housework or searching for the perfect present.

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About Lakeland:
In 1963, Lakeland began with the idea of providing local farmers with polythene bags for packing poultry. A mail order business was set up supplying agricultural plastics and home-freezing products from a garage. Demand for kitchen accessories soon outweighed everything else. In 1974, Lakeland Plastics, the Creative Kitchenware Company was launched. As the years went by, the name Lakeland Plastics no longer reflected the wide range of products sold. So in 1997 the name was changed Lakeland Limited, and a decade later, simply Lakeland.

Now based in large, modern, purpose-built premises, Lakeland has around 4000 products in its range and produces around 18 catalogues each year - these are sent to over one million households around the world! The mail order business has grown from a few parcels sent out from the local post office to over 6000 parcels dispatched from our Kendal Dispatch Centre every day.

The number of retail outlets has also expanded. There are now 45 thriving Lakeland stores in the UK.

Lakeland is exclusively distributed in the region by the Jawad Business Group.

About Jawad Business Group :
Since the 1950s, The Jawad Business Group (JBG) has come a long way from its humble beginnings and is now recognized regionally and internationally as a leading business enterprise. Today it operates various outlets throughout the GCC and India, covering a diverse range of products and services that caters to a wide section of society.

Having pioneered the supermarket concept in 1960, today the Group has continued to maintain its ideals of commitment to customer satisfaction, and aims to improving the quality of life for all Gulf residents, through its fashion and retail outlets, furniture, food, restaurants, travel and tourism, money exchanges.

Jawad Business Group 's commitment to quality is demonstrated by the presence of the best brands in the fashion, footwear, lingerie, children's wear, home ware, body care items, cosmetics, furniture, cafes, quick service restaurants, casual dining, supermarkets, travel and tourism, currency exchange, sales and distribution, logistics and even the insurance sector.

The Group's success stems from an intimate knowledge of the regional marketplace and a highly trained and committed team. Close attention to customer requirements, insistence on always providing the best and continually offering new and innovative ways of serving customers has always been the cornerstone of the JBG business dictum.

For further information, please contact:
Jumana Aman
Watermelon PR
Dubai, UAE
Ph: 04- 2833655
jumana@watermelonme.com

© Press Release 2010