Mar 03 2010 |
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Franchise consultancies eye regional expansion
Francorp uses industry expo as springboard for Middle East growthDUBAI, March 03 2010: Two of the region's largest franchising consultancies are attending this week's Franchising Middle East (FME) exhibition.
Already enjoying a strong market presence in the UAE, international franchise consultancy Francorp is making its fourth annual appearance at FME, the region's leading exhibition for the franchise sector, this week with an aim of increasing awareness of the franchise business model.
"Francorp is a global organization with a presence in several countries. The Middle East market is very important for the company. In this economic downturn, a lot of regional companies are diversifying right now to sustain their business. Those wanting to expand are looking at investing in franchising, while companies with less cash flow are looking at selling franchising to other companies. Francorp helps both sides," explained Imad Charafeddine, Managing Partner, Francorp UAE - Middle East.
Francorp is expanding its regional presence with new operations set to come online in Egypt, Lebanon and Saudi Arabia.
"We assist members of Francorp to sell and buy franchising, and to build the presence of Francorp in the region," Charafeddine said.
MEFranchising is also taking the centre stage at FME this week.
"The exhibition comes in a crucial time, especially as the new optimism grows in the region and world economy," said Mr. Salam Sarhan, International Franchising Director.
"MEFranchising is taking a leading position in this important event by exhibiting 14 leading international concepts under our umbrella, with the presence of their top executives."
The concepts being promoted at the ME Franchising stand include Millie's Cookies, Revive Juice Bars, Jungle Mania, Live Luggage, Schmidt Kitchens, Jani King, Webwonders, Wayne's Coffee, Ecowash, David Reid Homes, Win Programs, Sfizio Misto, LaWien and Banamco Kitchen.
"This exhibition will be the focal point for the most outstanding concepts and the most qualified investors and will be the ideal opportunity to explore all franchising issues in the region," said Mr. Salam Sarhan, International Franchising Director.
FME celebrates its seventh outing this year, pointing to the growing importance of franchising in the Middle East.
"Having international franchising experts such as Francorp and ME Franchising repeatedly exhibiting at FME is testament to the fact that the Middle East is now an established franchising market," said Abdul Rehman Falaknaz, President of International Expo Consults (IEC), organisers of FME.
FME is the region's only exhibition that offers a world of exciting opportunities to international franchisers to access the thriving Middle East and North Africa (MENA) market and launch their franchise concepts.
The exhibition facilitates direct communication between entrepreneurs and potential franchise buyers from the region and beyond.
FME is the largest international franchise exhibition in the Middle East and is supported by the IFA (International Franchise Association).
FME 2010 takes place from March 2-4 at the Dubai International Exhibition Centre.
-Ends-
Franchising Middle East is organised by International Expo Consultants (IEC) which is a part of the Falak Holding Group, an internationally recognised trade show management company with an impressive track record of over a decade of operations in the Middle East and Asia Pacific region.
IEC excels at creating high profile, highly focused business exhibitions and expositions, which serve as effective business interfaces for buyers and suppliers from around the world. For more information, visit www.iecdubai.com
PRESS CONTACT
Upasna Barua Kumar
Global Media Solutions
Email: pr@gmsadv.com
Tel: +9714 8846228
Fax: +9714 8845405
Mob: +971 50 7185895
IEC CONTACT
Rajveer Singh
Tel: +971-4-3435777
Fax: +971-4-3436115
Email: rajveer@iec.ae
© Press Release 2010
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