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Feb 08 2010

Top 10 mobile operators hold more than 77% of subscribers market share in Africa

Monday, February 8th, 2010: It is well known that Africa is one of the fastest growing markets in mobile communications regarding the millions of new subscriptions registered by operators each quarter, but less known are the key players driving and benefiting from this market growth, and that is the main purpose of this article highlighting the 10 largest groups operating on the continent.

In fact, according to Dataxis Intelligence's last findings, the ten largest groups operating on the continent account for more than 77% of the continental subscribers' base with nearly 334 million serviced customers.

They are led by UK-based Vodafone Group detaining up to 18.7% of market share followed closely by South Africa's MTN Group that holds an 18% share, ahead of Zain Group from Kuwait which claims more than 11% of overall customer base. At the fourth and fifth places there are the Egyptian-based Mobinil Holding and Orascom Telecom with respectively 5.7% and 5% of all mobile users in Africa.

The five other operators that complete the top 10 list range from less than 5% market share to less than 3% and are in a ranking order: France Telecom (4.6%), Maroc Telecom (4.5%), Globacom (4%), Etisalat (3.2%) and finally the Millicom International Group (2.5%).

Top 10 mobile operators in Africa by number of subscribers as of September 2009

Actors

Subscribers (000's)

Market share

Vodafone-Vodacom-Safaricom[1]

80768

18.7%

MTN

77776

18.0%

Zain

49232

11.4%

Mobinil Holding[2]

24625

5.7%

Orascom Telecom-Tunisiana[3]

21030

4.9%

France Telecom-Sonatel-Mauritius Telecom[4]

19954

4.6%

Maroc Telecom -Mauritel[5]

19222

4.5%

Globacom

17091

4.0%

Etisalat[6]

13636

3.2%

Millicom International

10656

2.5%

Big 10 Total

333900

77.4%

Total in Africa

431786

100%


Source: Dataxis Intelligence

Note: Our methodology includes for each group the subscribers of affiliated companies in which it has direct or indirect control of at least 40%

[1] [1] Includes 41,584k subscribers of Vodacom in which Vodafone owns a 65% stake and 14,515k subscribers from Safaricom in which Vodafone holds a 40% stake

[2] There is currently a legal dispute between France Telecom and Orascom for the full control of Mobinil so we prefer to consider it as an independent group.

[3] Includes 4,808k subscribers of Tunisiana which is jointly owned by Orascom and Wataniya at an equal 50% stake each.

[4] Includes 8,287k subscribers of Sonatel Group in which France Telecom holds 42.3% of stake and 608k subscribers of Mauritius Telecom owned up to 40%.

[5] Includes 1,351k subscribers from Mauritel in which Maroc Telecom has a 41.2% share

[6] Includes 1,836k subscribers from Etisalat Nigeria owned at a 40% stake by Etisalat Group

-Ends-

© Press Release 2010

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