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IEC announces creation of SGI Awards

Dubai, 25 January 2010: Today at the opening ceremony for Sign & Graphic Imaging Middle East 2010 at the Dubai Airport Expo, Abdul Rehman Falaknaz, President International Expo Consults (IEC) announced the creation of the SGI Awards 2011.

Designed to reward innovation and creativity in the sign and graphic industry throughout the Middle East, the SGI Awards 2011 will focus on the use of outdoor applications for brand promotion. Categories will include Most Innovative Marketing Campaign, Most Innovative Fleet Graphics, Most Innovative Outdoor Signage, and Most Innovative Green Outdoor Campaign, with the emphasis on creative and innovative use of products, technology and environment.

'As pioneers of the SGI Awards 2011, we are seeking to further encourage the innovative use of outdoor media for brand promotion. Whether it is the signage designer, creator, advertising agency or corporate brand manager submitting the nomination, it is the campaign creativity and innovation we will be rewarding. All are eligible to submit nominations, and guidelines for the requirements will be available shortly.

Having successfully run SGI for 12 years, we have witnessed many superbly creative uses of outdoor media - such as vehicle and tall building wraps and hoardings, for example, and we believe the developing talent in the region is capable of setting new trends and producing even more exciting uses and applications in the industry - and should be recognised by their peers accordingly'. Commented Falaknaz

'Not only will we be rewarding excellence in creativity, but also creating a platform for the exchange of ideas, development of new mediums and growth of innovation in the regional sign and graphic industry.' He continued

Under the patronage of Dubai Municipality , nominations for the awards will open from April 2010 with the award ceremony taking place during SGI 2011, where the winners will be honoured by their industry peers.

Opportunities for sponsorship of the awards, and the events ceremony itself will enable many different industry sectors to become involved in this exciting initiative, and further details of these sponsorship opportunities can be obtained directly from IEC.

SGI 2010 showcases the latest products and emerging technologies from the industries of Advertising, Architectural Hardware, Banners & Posters, Digital Imaging, Electronic Message Centres, Electronic Signage, Graphic Imaging, Graphic Services, Large Format Printing, and Signage.

The show is supported by the Advertising Section of Dubai Municipality and industry associations like Visual Industries Suppliers Association (VISA), Australia.

SGI 2010 opens Monday 25^th January and runs until Wednesday 27^th January; opening 11 am - 7 pm daily.

Further information on SGI 2010 can be obtained from www.signmiddleeast.com

-Ends-

Sign and Graphic Imaging Middle East is organised by International Expo Consultants (IEC) which is a part of the Falak Holding Group, an internationally recognised trade show management company with an impressive track record of over a decade of operations in the Middle East and Asia Pacific region.

IEC excels at creating high profile, highly focused business exhibitions and expositions, which serve as effective business interfaces for buyers and suppliers from around the world. For more information, visit www.iecdubai.com

PRESS CONTACT:
Upasna Barua Kumar
Global Media Solutions
Email: pr@gmsadv.com
Tel: +9714 8846228
Fax: +9714 8845405
Mob: +971 50 7185895

IEC CONTACT:
Marcello Barretto (Marketing Manager) & Jennie Chacko (Project Manager)
Tel: +971-4-3435777 / Fax: +971-4-3436115
Email: signme@iec.ae
Website: www.signmiddleeast.com

© Press Release 2010