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KIA Soul Wins Best Small Car Award in UAE

In a glittering event held at the Emirates Golf Club ballroom recently, Kia Motors ' latest cross-over utility vehicle, KIA Soul, won the prestigious "Best Small Car" Award from Wheels, the UAE's leading motor magazine, at the publication's first-ever awards event.

"The Soul has a bold stance for a mini. Its shape and body lines are refreshingly original, creating an eye-catching blend of sharp and soft angles that give it a daring presence on the road," said a spokesman from the Wheels team of evaluators.

KIA Soul is a brand new addition to Kia's popular line-up and has already become a favorite among young customers for its cross-over capabilities, fuel-efficiency, and convenient size, plus it can be customized with an array of fun-loving body decals.

Commenting on the winning of the Wheels 'Best Small Car Award' from Kia Motors regional headquarters in Dubai, General Manager T. J. Park said, "The Soul deserves this award for its popularity in the UAE and across the globe. It represents a new vision - of style, utility and affordability - and we are very pleased with Kia Corp's untiring efforts to bring quality, world-class cars to the UAE market."

"Mr. Peter Schreyer, Chief Design Officer at Kia designed the KIA Soul, and we're excited to say that more new models featuring his designs are expected to be unveiled in 2010," he added.

KIA Soul is currently available in a 1.6L engine, with its more powerful 2.0L engine counterpart expected to arrive to market shortly. Soul is sold by Kia's exclusive distributors in the UAE, Al Majid Motors Co. , which belongs to the Juma Al Majid Group. The company is known for having a quality after-sales service across the UAE.

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Kia Motors
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

About Al Majid Motors
Al Majid Motors Co. (www.kia-uae.com) is the sole distributor for Kia vehicles in the UAE. AMMC is a member of Juma Al Majid Group, one of the most reputed business groups in the Arabian Gulf. AMMC currently sells Kia vehicles in UAE through a network of 8 showrooms, 2 dealers and 3 more new showrooms expected to be added soon. AMMC currently have 5.8% market share in the UAE. To attend the ever growing KIA customers in UAE, AMMC has a total fleet of 12 service centres and 15 parts centres. Al Majid Motors Co is celebrating its 18th year of operation in UAE.

For further information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 7322410
Email: khalil@cbpr.ae
Web: www.cbpr.ae

© Press Release 2010