Dec 15 2009 |
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HSBC Expands Premier Proposition To Target International Islamic Market
HSBC Amanah , the Islamic banking business of the HSBC Group today announced the launch of the world's first Islamic banking and wealth management service aimed at internationally mobile, affluent consumers.HSBC Amanah Premier is an expansion of HSBC's market-leading premium banking proposition HSBC Premier, and offers customers in key Muslim markets access to HSBC Premier benefits with underlying Shariah compliant products.
HSBC Premier was launched with the aim of becoming the world's most comprehensive, cross-border banking and wealth management service for affluent, internationally oriented customers and has already attracted over
3.1 million customers globally.
The launch of HSBC Amanah Premier will allow HSBC to target the global affluent market with a preference for Shariah compliant products, currently estimated to be three million people.
HSBC Amanah Premier is available in Malaysia, Saudi Arabia (through SABB Amanah as SABB Amanah Premier), UAE, Indonesia, Qatar and Bahrain.
HSBC Amanah Premier customers and their families in these countries will receive international recognition and emergency support across 40 markets where HSBC operates, taking their credit history and banking relationships with them. They will have access to Premier banking and wealth management products, complying with the strictest standards of Shariah compliance, in their home market.
Mukhtar Hussain, CEO, HSBC Amanah said: "The continued robust growth of the Islamic Finance industry, particularly in key emerging markets, demonstrates the scale of opportunity that exists for HSBC in this sector.
HSBC Premier has struck a chord with customers around the world and HSBC Amanah Premier is the next logical step.
"Affluent customers with a preference for Shariah compliant banking are increasingly internationally mobile. HSBC is the only bank in the world able to deliver a cross border proposition that meets their requirements, combining the international strengths of our Premier service with Shariah compliant products."
With established and successful operations in the Middle East, Asia-Pacific and the UK HSBC Amanah represents the largest and most comprehensive Islamic proposition of any international bank.
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About HSBC Amanah
HSBC Amanah is the global Islamic financial services business of the HSBC Group. It was established in 1998 with the aim of making HSBC the leading provider of Islamic financial services worldwide. With established and successful operations in the Middle East, Asia-Pacific and the UK, HSBC Amanah represents the largest and most comprehensive Islamic proposition of any international bank.
HSBC Amanah was the only international bank to appear in the top 20 of The Banker's Top 500 Islamic Institutions Ranking 2009.
For more information please visit: www.hsbcamanah.com
Lucy Kelly, Corporate Communications
HSBC Amanah
Tel: +971 -56-6039871
Email. lucykelly@hsbc.com
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