Dec 06 2009 |
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Global Advertising Guru Highlights The Importance Of The Lebanese Market With Second Visit To Beirut
TBWA/RIZK agency hosts Jean-Marie Dru, Chairman of TBWA/ WorldwideBeirut – Lebanon (6 December, 2009): The growing importance of the Lebanese advertising market was highlighted recently with the second visit to TBWA/RIZK of Mr. Jean-Marie Dru, Chairman of global advertising network TBWA/ Worldwide.
Mr. Dru is renowned for being the father of the unique TBWA/ ‘Disruption’ philosophy which ensures breakthrough advertising creative by identifying advertising conventions and then breaking them.
During his recent visit, Mr. Dru was introduced to the various departments of TBWA/RIZK and conducted a review of the creative work done by the agency. He was particularly impressed by the agency’s expansion in the emerging markets of the region.
During his visit Mr. Dru was accompanied by Ramzi Raad, Chairman and CEO of the TBWA/RAAD Middle East and North Africa Network and Reda Raad, Group Managing Director.
About TBWA/RAAD
TBWA/ is one of the fastest-growing global advertising networks, and was named by both Advertising Age and Adweek as ‘Global Agency Network of the Year’ in 2008 and ‘The Most-Awarded Agency Network’ by Creativity Magazine in 2007. TBWA/ has 292 offices in 77 countries, and over 132,500 employees worldwide. It creates Disruptive ideas for global clients, including adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, and Nissan, Etihad Airways, Qatar Foundation and the Abu Dhabi Tourist Authority, amongst others.
Established in 2000, TBWA/RAAD is based in the new Emaar Square offices in the shadow of Burj Dubai and operates with a network of 14 full service agencies across the Middle East & North Africa (MENA). TBWA/RAAD has three main divisions – advertising, digital and public relations. The Dubai office acts as a central co-coordinating hub for the 14 full service agencies.
For further media information from TBWA/RAAD, please contact:
Taghreed Oraibi
TBWA/RAAD Middle East
PR office
Tel: +971 4 425 8994
Mobile: +971 50 794 3528
E-mail: Taghreed.oraibi@tbwaraad.com
© Press Release 2009
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