Jul 05 2009 |
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Starcom Mediavest Group: There are awards, and then there are media lions
Dubai, 5 July, 2009 - Cannes Lions are known throughout the advertising world as one of the most prestigious, coveted measures of creative media product. Starcom Mediavest Group has a strong heritage in the competition, and has been the second most shortlisted and awarded global media agency over the last seven years.
Always striving to improve, SMG set their sights even higher this year and were rewarded for their efforts. At the Cannes Lions 2009 Awards Ceremony, SMG Global had its best year ever, earning more shortlist recognitions - 20 in total - than any other agency and emerging with 10 Lions, including two Gold Lions, marking the most in the company's history.
Starcom MediaVest Group MENA reinforced their number one position in the region, as the only local agency to take home a Cannes Lion. The award went to the Mars campaign, 'Galaxy, Fall in Love Again', which reignited the lost passion between Galaxy and Arab women. The media idea was to create a Galaxy-branded outlet for female self-expression on the pan Arab, MBC1 Morning Show, "Passion for Words", where women were invited to submit original poetry to be read on air. As well as motivating consumers to purchase Galaxy, the campaign persuaded over 4,300 Arabic women to submit poems, which they were willing to read on air.
Omar Salim, Marketing Director of Mars GCC , explained that "Galaxy has been the pioneer of chocolate in the region for many years. In order to maintain our leadership and be at the forefront of consumer minds we have to find new and creative ways to talk our consumers. Congratulations to the SMG team for their contribution towards this goal."
Laura Desmond, CEO of SMG Global added: 'This continues a run of excellence that began with our "Media Agency of the Year" honour at the Dubai Lynx awards. It is welcome recognition of SMG MENA's commitment to creative, innovative work and I am confident the team will continue to meet the enviably high standards they have created for themselves.'
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About Starcom MediaVest Group:
Starcom MediaVest Group MENA (www.smvgroup.com) is one of the largest brand communications group in the region. SMG MENA encompasses a passionate and integrated network of specialists in media strategy and investment; consumer research; response media; sports and event marketing and digital communications.
A wholly owned subsidiary of Paris based Publicis Groupe Media, SMG MENA is present in eight offices spanning the Arab world, from Dubai to Morocco, and is backed by a global network of 110 offices in 67 countries. Its client roster boasts many leading local, regional and multinational companies. SMG MENA focuses on delivering connections that captivate by inventing and mastering engaging touch points, and creating and activating transformative ideas that connect brands to consumers.
The network has enjoyed annual double-digit growth since it launched in 2000. Among its wins in 2008/2009 are Emirates Business, Fox Movies, Hermes, Nakheel, Samsung and Masdar.
SMG MENA has been named the top media shop in the MENA region in terms of billings by RECMA, the leading independent global monitoring and ranking source.
Web Site: www.smvgroup.com
For more information, please contact:
Philip Jabbour
Direct line: 04 3676401
Email: philip.jabbour@pgmdubai.com
Reem Haroun
Direct line: 04 3472735
Email : reem@reemsideas.com
Yasmin Haji
Mobile : +971 50 8469194
Email : yasmin@reemsideas.com
© Press Release 2009
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