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May 26 2009

Nespresso makes a grand debut in Dubai

May 26th, 2009, Dubai - Nespresso, the pioneer in premium portioned coffee, selected Dubai to open its first Boutique in the United Arab Emirates.

Located at the Dubai Mall, the Nespresso Boutique will serve a discerning clientele in one of the world's largest and most prestigious shopping and entertainment destinations, which is home to the world's most luxurious and fashionable brands.

Nespresso is widely known and highly regarded in the world as a reference in premium portioned coffee, and the Dubai Boutique will be instrumental in reinforcing the company's trilogy concept: a wide selection of single-serve Grand Cru coffees, smart coffee machines and unmatched personalized service. More than 2.5 million Nespresso Club members are loyal to the brand, which is present in more than 163 countries.

Jihad Karam, Nespresso's MENA Market Manager, declared: "Guests of the Dubai Boutique will better understand our passion for perfection when they experience it first-hand. Our flagship Boutique in Dubai is a milestone for the Nespresso brand. Its opening is an instrumental part of the overall Nespresso strategy to bring high quality coffee to new regions of the world."

Similar to the company's Boutiques worldwide, the Dubai Mall Boutique is staffed with Nespresso coffee specialists to help guide consumers through the varied selection of award-winning single-serve coffee machines and 16 Nespresso Premium Blends. The Boutique will also offer a range of accessories, as well as Special and Limited Edition coffees and products.

"Offering our premium coffee capsules at a retail location is a direct response to consumer demand," said Jean Zoghzoghi, General Manager of Perfetto, the exclusive distributor of Nespresso in the UAE. "While our customers are accustomed to ordering online or by phone, retail locations allow them to fulfill their needs and to experience the brand."

Sleek and stylish, the Boutique offers a warm, inviting environment in which customers can comfortably discover and interact with Nespresso's full range of machines and products. Customers will also be able to taste and enjoy Nespresso's Premium coffee blends and exciting new Limited Editions.

The Nespresso Boutique is open seven days a week with opening hours from 10 a.m. to 10 p.m. on weekdays, and 10 a.m. to 12 p.m. on weekends.

-Ends-

About Perfetto Trading Company LLC:
Perfetto Trading Company LLC is the exclusive distributor for Nespresso in the United Arab Emirates since 2007. Headquartered in Dubai Investment Park, Perfetto is committed to deliver to its club members and serve its clients whether they are at home or in their office. Starting January 2009, Perfetto launched its first Nespresso boutique located in the Dubai Mall, where you can find the full range of Nespresso coffee capsules, machines and accessories to suit all styles and tastes.

About Nestlé Nespresso SA
Nestlé Nespresso S.A., the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world's finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savored outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland, with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers. At the end of 2008, it operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining an annual growth rate of more than 30 percent since 2000. For more information, visit www.nespresso.com.

© Press Release 2009


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