May 04 2009 |
more articles from
|
Google revises trademark policy for Middle East and North Africa
MAY, 04, 2009 - Google , today announced that its trademark complaint investigations will no longer result in Google monitoring or restricting keywords for ads served to users in the Middle East and North Africa. This means it will be possible for more relevant ads to appear in the sponsored links after a user has typed in a search query using a trademarked term.The change, which will also affect many other regions across the world, will come into force on 4th June 2009, and means:
- a user typing in a trademarked keyword into the search box will now be presented with more relevant ads in the sponsored links section, giving them greater choice;
- a company advertising on
Google
.ae or google.com.eg for example will now be able to select trademarked terms as keywords; and
- MENA will be brought into line with the US, Canada, UK & Ireland who have already adopted this policy.
Husni Khuffash, Business Development Manager, Google , UAE said:
" Google's goal is to provide our users with the most relevant information, from both search results and advertising. We are making this change because we want to give users greater choices to help them make informed decisions."
Google's ads text policy remains unchanged - unauthorised advertisers will not be able to use a monitored trademarked term in their ad text. This trademark policy change only affects keywords.
This change affects the regions listed here - https://adwords.google.com/support/bin/answer.py?answer=144298. The policy in other regions remains unchanged: selecting monitored trademarks as keywords will not be allowed.
-Ends-
About
Google
Inc.
Google's
innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin,
Google
today is a top web property in all major global markets.
Google's
targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users.
Google
is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
For more information, please contact:
Mohammad Zaher
Consultant
Impact Porter Novelli, for
Google
m.souleiman@ipn.ae
+971 50 7400474
+971 40 330 4030
Joanne Kubba
Google
Global Communications and Public Affairs Manager,
Middle East and North Africa
Jkubba@google.com
© Press Release 2009
Zawya Comment Policy
-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
Copyright © 2012 Zawya Ltd. All rights reserved. |
provided by www.zawya.com |
Post Your Comment