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Mar 16 2009

Neapolitan Specialist Fratelli La Bufala Opens at Arabian Plaza

DUBAI - Some would say that Geppi Marotta is an innovator, but the seasoned restaurateur would rather be known as an educator.

Fratelli La Bufala -- the dining destination with a menu that emphasises authentic Neapolitan pizza and dishes with buffalo meats and cheeses -- represents Marotta's commitment to preserving the rich culinary heritage of the Naples inland region. The concept, which debuted in Naples in 2002, has experienced so much success that it now has 20 locations across Italy and worldwide, including the most recent opening by Jawad Business Group in Arabian Plaza.

"FLB is a new restaurant based in tradition Neapolitan farmland cuisine, and features buffalo cheeses and meats, which are emerging in popularity around the globe. The menu is built around true Neapolitan pizza, and buffalo products. This is what has differentiated FLB and helped FLB develop a loyal customer base in all markets." said Tapan Vaidya, General Manager, Restaurants, Jawad Business Group .

Reflecting Marotta's commitment to illustrating genuine Neapolitan pizza and cuisine with buffalo meats and cheeses, Fratelli La Bufala takes precise measures to ensure authenticity. For instance, Fratelli La Bufala's pizza mirrors the rich tradition of Neapolitan pizza that dates back to the 17th century. Pizza took its present-day form in pre-Renaissance Naples, which is located in southern Italy.

© Khaleej Times 2009

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