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Emerging Technologies Unveils New Corporate Identity at Gitex 2008

With its new slogan - Simply Speak!, the company plans to communicate its real value proposition of offering the most user friendly interactive voice response solutions to its customers.

Dubai, United Arab Emirates, October 20, 2008: Emerging Technologies , the UAE's first software application developer of Arabic (also available in English and Hindi) voice recognition solutions, today unveiled its new corporate identity - the first significant transformation of its brand since its incorporation in 2001. With its new slogan - Simply Speak!, the company plans to communicate its real value proposition of offering the most user friendly interactive voice response solutions to its customers. The company also introduced its brands such as Hello Banking, Hello Brokers, Hello Government, Hello Directory, Hello Telco, Hello Travel, and Hello Operator at GITEX Technology Week 2008.

Emerging Technologies ' new logo symbolises the company's energy and dynamism. The new corporate identity embodies Emerging Technologies ' commitment to its customers by understanding their requirements and offering the most customer friendly interface for communicating with speech-enabled business applications. Emerging Technologies ' solutions are designed to help companies serve their customers better by saving time and money thereby serving more customers in the process. With its new corporate identity, Emerging Technologies will be able to communicate its real value proposition, by demonstrating what it can do for businesses in the regional market.

"In the last seven years, Emerging Technologies has invested a lot in very niche markets by offering special technologies, solutions and applications. Not many people know that we are the company behind the innovative voice recognition solutions implemented by top organisations such as Dubai International Airport, Saudi Telecom, Dubai Financial markets to name a few in this region," explained Mr. Sassine Mazraani, CEO of Emerging Technologies . "Hence, we felt the need to communicate this message by rebranding."

"Our new brand identity symbolises the benefits we bring to our customers. With our new corporate identity, we want to send a clear message that Emerging Technologies is the provider of world-class speech recognition solutions that will help simplify the companies' communication with their customers. We want our brand to become one of the most recognised in the Middle East region where our customers and partners will be able to associate it with innovation, quality and above all great customer service," added Mr. Sassine Mazraani, CEO of Emerging Technologies .

Emerging Technologies develops and deploys fully automated voice recognition applications to meet specific business requirements. With its voice-enabled solutions, people can use their natural voice, language, dialect and accent to make telephone enquiries anytime and from anywhere. Thanks to the system's advanced human-like interaction, callers often do not realise that they're actually conversing with a computer system and not a live agent. For companies that already have an IVR system in place, Emerging Technologies can really add value by installing its application to the IVR system and simplify the whole calling experience for the customer. The USP (Unique Selling Point) of Emerging Technologies ' solutions - it takes the technology and replaces it with a natural human voice.

"When customers call a company's central number, instead of getting the information they are seeking instantly, they have to wait for one or two minutes, till the system reads out all the options," commented Mr. Zeidoun Chamaa, Head of Marketing at Emerging Technologies . "Wouldn't it be better, if the caller was able to tell the system where he/she wants to go? With our technology, callers feel like they are talking to a real person who knows exactly what they are looking for. From the callers' point of view they got exactly what they were looking for in less than 30 seconds."

"We were already known for our state-of-the-art voice recognition technology in this market. With the rebranding, we want to now communicate our real value proposition of offering the most user friendly interactive voice response solutions where customers have to Simply Speak their requests to the system." Mr. Zeidoun Chamaa, Head of Marketing at Emerging Technologies , concluded.

In addition to launching its new corporate identity, Emerging Technologies is also showcasing its wide range of solutions including Hello Banking, Hello Brokers, Hello Government, Hello Directory, Hello Telco, Hello Travel, and Hello Operator at its stand C7 - 20 in Hall 7 at GITEX Technology Week 2008. The company is also exhibiting its products for the Healthcare industry such as PowerScribe, Dragon Naturally Speaking 9 Medical, Enterprise Express, Straight Talk NE, Walkabout Voice Exchange, and ScanSoft Imaging Solutions to name a few at the mega ICT event.

-Ends-

About Emerging Technologies :
Emerging Technologies is the first United Arab Emirates software application developer of Arabic (also available in English and Hindi) voice recognition solutions. Using its innovative Simply Speak! user-friendly interface, the company develops and deploys fully automated voice recognition applications to meet specific business wants and needs.

With Emerging Technologies ' voice-enabled solutions, people can use their natural voice, language, dialect and accent to make telephone enquiries at anytime from anywhere. Thanks to the system's advanced human-like interaction, callers will often not realise that they're actually conversing with a computer system and not a live agent.

Emerging Technologies ' state-of-the-art applications bring an end to the frustration customers usually experience with the traditional touch-tone menu systems. Their voice applications allow callers to check their bank account balance, transfer funds, book a flight, make reservations, get stock quotes, trade, find business information, send and receive emails, access voice portals and much more, using only a telephone at anytime from anywhere.

Emerging Technologies has built its reputation through delivering successful Arabic (also available in English and Hindi) voice portals that automate informational and transactional calls and offer enhanced security using state-of-the-art voice biometric technology. Today, many businesses in the region depend on their voice recognition solutions to give them the competitive edge they desire.

For further information, please visit the company's website at www.em-t.com

Media Contact:
Nirmala D'souza
PR Consultant
OAK Consulting FZC
Phone: +971507343480
E-mail: nimi@oakconsulting.biz

© Press Release 2008