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Jul 24 2008

$5bn firm set up to cut steel shortages

Bahrain-based investment bank Gulf Finance House (GFH) has set up the $5 billion (Dh18.4bn) venture, HadeedMena, in partnership with four companies.

According to the Chairman of GFH , the new steel company will plug the production shortfall in the Middle East and North Africa (Mena) region.

The four companies are Emirates International Investment Company , Khaleej Development Company (KDC) , Q-Invest and First Energy Bank . MN Dastur and the Gulf Organisation for Industrial Consulting (GOIC) are the technical partners and market advisers.

"We intend to differentiate ourselves by taking a top to bottom approach to the value chain," said GFH Chairman Esam Janahi. "It will focus both on the upstream production of steel billets and the downstream manufacture of rebars and structures.

"The company is currently in the final negotiation stages for a number of partnerships and acquisitions that we will be able to announce in the near future "

The project will deliver an annual capacity of eight million tonnes in the next four years and is expected to eventually reach 12 million tonnes - equal to 15 per cent of total regional needs. This will make it one of the key steel producers in Mena.

It is estimated that the Middle East accounts for more than $2 trillion of investment in the construction and real estate sectors as a result of the surplus created by high oil prices. The region consumes about 35.4m tonnes of steel end-products, though it produces only around 24m tonnes.

Dr Ahmed Mutawa, Secretary-General of GOIC , said: "GCC economies realise that establishing new manufacturing and service capacity will allow them to be far more responsive to their long-term domestic needs.

"The creation of HadeedMena is a perfect example of this approach. Instead of being dependent on steel imports we will now be able to produce this essential product within our own borders."

HadeedMena will operate in a number of locations across the Gulf, Asia and Africa. Upstream production will be located in countries rich in iron ore and coal while downstream activity will focus on countries with exceptionally high demand across the GCC and Mena.

Ahmed Al Qattan, Vice-Chairman and Managing Director of KDC , said: "We believe our plans for this company will give us the competitive advantages required to become a regional player."

Supriya Das Gupta, Chairman of MN Dastur, said: "The plants will adopt the latest technology and manufacturing techniques by partnering with leaders in steel manufacturing; employing the most up to date technology and processes."

Professor Abdulatif Al Meer, Managing Director of Qatar's Q-Invest , said: "Beyond the immediate economic benefits this kind of initiative has a wide-ranging impact on employment levels and standards of living.

"Steel production generates a strong pipeline of follow-on jobs in the engineering, manufacturing, design and support sectors all of which provide jobs and improved living standards."

By Staff Writer

© Emirates Business 24/7 2008

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