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Air Miles bolsters MidEast operations with new Head of Business and Customer Relationship Management

May 25, 2008, Dubai, UAE: Air Miles, the leading multi participant loyalty programme has announced that its top management executive, Awny Ahmed, has taken over the position of Head of Business and Customer Relationship Management (CRM).

Awny has been with RMMEL since its MidEast launch and played a major role in acquiring key new businesses. He was the key person in launching Air Miles in Bahrain as well as launching the "My Rewards Points" loyalty programme in Egypt, Oman, Jordan and Lebanon. He was also responsible for the overall management of the programme in Qatar.

In his new capacity, Awny will spearhead business development functions and oversee the CRM division of Rewards Management Middle East (RMMEL), the company that owns and operates the very successful Air Miles loyalty program in the Middle East. His new role will also see him continue overall responsibility of Bahrain operations, a key market for Air Miles.

"Awny is one of our strongest performers with unmatched skills and his work has always reflected the company's values and attributes. Awny possesses a unique blend of experience that will enable him to provide valuable insight into the dynamics of managing reward programmes. His expertise combined with proven competence makes him a key member of the Air Miles team." said Dave Battiston, Chief Executive Officer, Air Miles.

"What truly makes good companies great is their ability to attract and retain the right people - employees who are excited by what they are doing and the environment they are operating in,"

In his new role, Awny will lead a large team of sales personnel responsible for driving more business to Air Miles, using his advanced understanding of the retail sector and Customer Relationship Management skills.

"I am honoured and privileged to take up this new responsibility. Working with Air Miles has given me a fantastic insight into the nature of various Retail businesses and I look forward to implementing the currency of Air Miles into various businesses, using innovate ways to ensure it continues to be a great success." said Awny.

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About Air Miles
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family-days out, adventure experiences, hotel suites and airline tickets.

For more information please contact:
Chandrima Dutta
MCS/Action
Tel: 04-369344
Fax: 04-3908161
Mob: 050-2277516
Chandrima.d@actionprgroup.com

© Press Release 2008